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    EBay's identity crisis

    The recession is making it hard for retailers right now, but online auction site ebay is especially hurting from efforts to diversify its core business.

    For over a year now, eBay has been expanding its offerings to include retail items, and putting itself in closer competition with retail giant Amazon. But that has come at the expense of its core business. 

    Ina Steiner, the editor of AuctionBytes, a news service for eBay sellers, has found that eBay’s Web traffic has been steadily falling since last fall. She attributes that drop to the company's current “identity crisis.”

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    Posted 10 July 2009 22:08pm by Meghan Keane

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    Social media to drive event engagement

    Can anyone point me in the direction of sites where they've experienced the best use of social media to drive an event agenda and engagement? Not just on the day itself but both pre- and post- the ...

    		 Anonymous about 9 hours ago

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    Child Protection Best Practice Guide packshot

    Child Protection Best Practice Guide

    As social media continues to show no signs of slowing in growth or user consumption, there needs to be a great emphasis on protecting children, especially given that young people are now spending the majority of their spare time online.

    With brands and marketing agencies building their own, or joining existing, online spaces to exploit this ever growing audience, the Child Protection Best Practice Guide aims to introduce the numerous UK legal and ethical considerations and recommendations that need to be taken on-board by brand owners and agencies who are actively engaging in this powerful medium.

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