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Q&A: Dennis Mortensen on Yahoo Analytics
Dennis Mortensen has worked in the analytics, optimization and online marketing industry since 1996. He is an Associate Web Analytics Instructor at the University of British Columbia, the Author of data driven insights with Yahoo! Web Analytics, and a frequent speaker on the subject of analytics and online marketing.
Mortensen joined up IndexTools in 2004 and worked as COO until the company was acquired by Yahoo! Inc., in May 2008. Today he is the Director of Data Insights at Yahoo! and sits on the Board of Directors at the Web Analytics Association. He also writes the popular analytics blog, VisualRevenue.com/blog.
I caught up with Mortensen to discuss the current state of analytics, how Yahoo fits in and why people should stop comparing Yahoo's analytics product with Google's.
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Emerging Approaches to Getting Better Customer & Brand Insight from Online Data
Powerpoint presentation from Econsultancy CEO Ashley Friedlein from keynote presentation given at WebTrends Engage conference in London October 2009.
37-slide presentation looks at emerging approaches to getting better customer and brand insight from online data.
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