UK’s First Internet Retailing Diploma Launched

The first postgraduate qualification developed in the UK specifically for ecommerce professionals, has been launched today by internet research and training specialist, Econsultancy. The Postgraduate Internet Retailing Diploma has been designed in partnership with Manchester Metropolitan Universi...
Published on: 8:50AM on 16th April 2009

Postgraduate Diploma in Digital Publishing Launched by Econsultancy

Internet research and training experts Econsultancy have announced the launch of their Postgraduate Diploma in Digital Publishing, a new specialist professional qualification which covers every aspect of digital publishing. Developed in conjunction with Manchester Metropolitan University and Tim...
Published on: 8:49AM on 16th April 2009

Econsultancy honoured in Webby Awards

Econsultancy has been selected as a ‘Webby Honoree’ in the business blog category of the prestigious Webby Awards. The Webby Awards are the leading international honours for recognising excellence on the internet including websites, interactive advertising and online film and video. Of the 10,0...
Published on: 3:48PM on 15th April 2009

Email ‘crucial weapon’ as marketers fight recession, research shows

20th March, 2009 Email is a crucial and proven weapon for organisations who are trying to focus on effective marketing during the recession, according to research published this week by Econsultancy and Adestra. The Email Census 2009 found that 78% of company respondents now rate email as “exce...
Published on: 3:06AM on 20th March 2009

Econsultancy and MediaTrust publish first US Affiliate Census

10th March, 2009 Econsultancy and MediaTrust have today published the first US Affiliate Census, containing in-depth research about the performance marketing industry. The report examines the make-up of the affiliate marketing community and looks at how much revenue affiliates are generati...
Published on: 12:25PM on 10th March 2009

Econsultancy Hires John Gaffney as US Editor

Econsultancy hires John Gaffney as US Editor NEW YORK, 9 March 2009 Internet research and training specialist Econsultancy has hired internet marketing veteran John Gaffney as US Editor to support its New York operations. John will oversee Econsultancy’s content in the US, focusing on the blog...
Published on: 8:56AM on 9th March 2009

UK’s first Masters in Digital Marketing Communications (MSc) enters its third year

LONDON, UK: Manchester Metropolitan University (MMU) and Internet research and training specialist, Econsultancy, announce that registration is open for the 2009 Masters in Digital Marketing Communications (MSc) student intake. The course is now in its third year and is recognized for combining ...
Published on: 1:22AM on 4th March 2009

Report highlights marketers’ readiness for cross-channel integration

In-depth research into multi-channel marketing strategies reveals clear plans to improve online and offline integration and deliver multi-channel personalisation 13th February, 2009 Executive Summary * 83% of organisations either ‘definitely’ or ‘somewhat’ put their customers at t...
Published on: 2:30AM on 19th February 2009

Grants for Econsultancy’s digital marketing courses now available to businesses via Learning Skills Council (LSC)

• Up to £1,000 worth of business funding available through LSC’s Train to Gain • Grants can be used for individual training courses or in-company training Businesses that qualify for grant funding from the Learning and Skills Council (LSC) can now benefit from digital marketing training courses...
Published on: 4:00AM on 13th February 2009

Econsultancy and Affiliate Window launch 2009 UK Affiliate Census

10th February, 2009 Econsultancy has today launched the second affiliate census report, showing dramatic differences since the first survey published two years ago. Despite the economic downturn, just 30 per cent of affiliates see the recession as a threat to their affiliate marketing business...
Published on: 7:39AM on 10th February 2009

Econsultancy invests $500,000 into new website

Internet research and training specialist Econsultancy has relaunched its website in advance of a push into the US market. The company spent around $500,000 to redesign and develop a bespoke online publishing platform, which was conceived and created by an in-house technology team. The project,...
Published on: 4:08AM on 28th January 2009

Performance-based advertising to thrive in 2009 – B2B Vertical Search Report

26th January 2009 -) More internet professionals using widgets for customised business information. -) Greater use of software-as-a-service by companies both for on-site search and for a range of other business functions. -) Many traditional publishers still struggling to move businesses online....
Published on: 4:51AM on 26th January 2009

E-commerce technology market thrives as more consumers shop online

23/01/2008 The e-commerce platforms market is thriving as consumers increasingly purchase products through the internet, according to a report published by Econsultancy this month. Research for Econsultancy’s E-commerce Platforms Buyer’s Guide 2009 found that the ecommerce market will grow by 1...
Published on: 10:53AM on 23rd January 2009

Econsultancy announce new internet marketing training courses and qualifications for 2009

Econsultancy has launched its programme of online marketing and ecommerce training courses and qualifications for 2009. Popular training workshops such as Online PR and Social Media, Email Marketing and Web Project Management have been joined by brand new courses for 2009, including Internationa...
Published on: 3:00AM on 16th January 2009

Econsultancy hires former ClickZ VP and Editor-in-Chief, opens New York office

LONDON, UK: 14 January 2009 Internet research and training specialist Econsultancy has hired former ClickZ VP and Editor-in-Chief Rebecca Lieb to oversee the launch of its US division. Rebecca joins as vice president of Econsultancy and will occupy an ambassadorial role, using her network of co...
Published on: 8:00AM on 14th January 2009

The Digital Partnership signs major agreement with Econsultancy

B2B marketing specialist The Digital Partnership (TDP) has today added another new client to its fast-growing portfolio. Econsultancy has appointed TDP to handle agency advertising and sponsorship sales for their market-leading website www.econsultancy.com as well as a series of newsletters and...
Published on: 3:11PM on 7th January 2009

UK marketers and PR professionals struggling to define and measure Online PR

-) Online PR still viewed as a technical and specialist PR function. -) Limited resource and lack of skills holding back the PR industry. -) Ownership of online PR strategy and implementation and measurement likely to be defining issues in 2009. Many organisations are struggling to understand, ...
Published on: 12:00AM on 11th December 2008

E-consultancy announces Innovation Awards winners

Thomas Cook, lastminute and mydeco named among 14 digital marketing and e-commerce award winners London, 4 December, 2008: E-consultancy this week announced the results of its inaugural Innovation Awards for digital marketing and ecommerce. Winners included Thomas Cook, which scooped the awa...
Published on: 12:00AM on 4th December 2008

Digital production outsourcing is ‘most cost-effective way for agencies to manage fluctuations in work stream’

Survey Report commissioned by Lemon Digital reveals why agencies outsource and how it benefits agency business Agencies have an ever-increasing need for and reliance on outsourced digital production services, according to a survey published today by E-consultancy. The vast majority of agencies ...
Published on: 12:00AM on 2nd December 2008

Companies ‘need to focus on customer engagement during recession’

• Importance of customer engagement increases but many companies failing to have defined strategy in place • Understanding evolving customer behaviour becomes paramount • Web 2.0 and social media expected to attract significant sums of investment Only half of companies (51%) say that the econom...
Published on: 12:00AM on 27th November 2008