Web Analytics market worth £78 million in 2008

The UK market for web analytics technology and services will grow by 12% this year to an estimated value of £78 million by the end of 2008, according to research published today by E-consultancy. Total UK revenues, specifically for web analytics vendors, will amount to £40 million in 2008, with...
Published on: 12:00AM on 6th November 2008

Sales from comparison sites increase as consumers hunt best deals

Online retailers are increasingly benefiting from marketing their products on shopping comparison sites as cash-strapped consumers seek bargains online, according to research published today by E-consultancy and DoubleClick. Some 43% of retailers surveyed by online research publisher E-consult...
Published on: 12:00AM on 28th October 2008

Customer Engagement Survey live in four languages

The third annual Customer Engagement Survey has this week gone live, with companies invited to complete the questionnaire in return for a free copy of the report. This year, the survey has been translated into Chinese, Greek and Spanish in an attempt to make the research as global as possible. ...
Published on: 12:00AM on 26th September 2008

Confidence in affiliate marketing higher than ever but slashed budgets affecting performance, finds new report

More retailers than ever see affiliate marketing as a very effective sales channel, but say that as a result of the economic slowdown slashed budgets are affecting traffic and turnover, according to research published today. The Affiliate Marketing Survey Report 2008, conducted by digital resea...
Published on: 12:00AM on 11th September 2008

Online Reputation Monitoring market worth £60 million in 2008

London, 7 August 2008: The UK market for online reputation monitoring technology and services will grow by 30% this year to an estimated value of £60 million by the end of 2008, according to research published today by E-consultancy. The continued growth of this sector is because of improving...
Published on: 12:00AM on 7th August 2008

Digital agencies optimistic despite economic gloom

Digital agencies are typically positive about the next 12 months and project that they will grow their turnover by an average of 28% year-on-year in 2008, according to research published today. E-consultancy’s Digital Agency Rate Card Survey 2008, based on a survey of 328 UK agencies, found that...
Published on: 12:00AM on 30th June 2008

UK usability market worth more than £200 million by end of 2008

The UK Usability market will grow by an estimated 20% in 2008 to a value of £214 million, according to research published this week by E-consultancy. The continued growth of this sector is the result of a growing commitment within organisations towards usability and user experience, according t...
Published on: 12:00AM on 23rd June 2008

Online Lead Generation continues to deliver - new report

Online lead generation is becoming more important but most companies need to improve the way they use this type of marketing, according to research by E-consultancy and Clash-Media published today. The proportion of company respondents who believe that their organisations are effectively exploit...
Published on: 12:00AM on 12th June 2008

Web analytics “failing to drive business decision-making”

London, 16 May 2008: Companies are typically failing to adopt a coherent strategy which ties in web analytics data with business objectives, according to research published this week by E-consultancy and Lynchpin. Less than a fifth of companies (18%) have an internal strategy that ties data c...
Published on: 12:00AM on 16th May 2008

Ad Networks sector to grow by 60% in 2008 - new report

UK media spend on online advertising networks will grow by 60% in 2008 to an estimated £385 million, according to a new report published by E-consultancy today. The pace of growth for ad networks continues to outstrip overall online display advertising due to improved understanding of the potent...
Published on: 12:00AM on 12th May 2008

Search marketing industry still buoyant - new report

The search engine marketing industry is still buoyant with the majority of companies planning to increase their budgets this year for both paid search and natural search, according to a report published by E-consultancy and Neutralize (*\*). A survey has found that 63% of companies are planning...
Published on: 12:00AM on 21st April 2008

Companies ‘losing hundreds of millions of pounds’ due to poor email deliverability

UK companies are failing to prioritise email deliverability despite hundreds of millions of pounds in lost sales as a result of non-delivery, according to the E-consultancy / Adestra Email Marketing Industry Census 2008 published this week. Just over half of email marketers surveyed (51%) said t...
Published on: 12:00AM on 11th March 2008

Affiliate Marketing drives more than £3bn in sales in 2007

The UK market for affiliate marketing grew by an estimated 45% in 2007, taking the total value of online sales generated by this channel in 2007 to more than £3 billion, according to research published in E-consultancy’s Affiliate Marketing Networks Buyer’s Guide this week. The £3.13 billion tot...
Published on: 12:00AM on 21st January 2008

Online display ads to boost publisher revenues in 2008

• Online revenue set to increase while print income flattens or decreases. • Content owners must ensure visibility within fragmenting digital landscape by embracing RSS, widgets and toolbars. • Publishers see vertical search as opportunity to ‘reclaim the online community from Google’. The f...
Published on: 12:00AM on 5th December 2007

Customer engagement higher up the agenda in 2008

• Online customer engagement now top priority as companies change marketing focus • Brands embrace widgets, social networks and video-sharing sites in bid to boost customer engagement • Digital industry leaders advise companies to pay attention to engagement. Companies are paying more attentio...
Published on: 12:00AM on 27th November 2007

E-consultancy launch new event: ‘Harnessing the Power of Social Media’

London, 10 October 2007: E-consultancy announce the first of a series of social media training events, ‘Harnessing the Power of Social Media’, October 31st 2007. Some of the UK’s most prominent social media strategists and marketers have been invited to share their insights, experience and vie...
Published on: 12:00AM on 10th October 2007

Retailers tap into 'social commerce' to boost sales - new report

Online retailers are increasingly tapping into user-generated content (UGC) as a way of increasing sales and improving customer satisfaction, according to research published this week. A survey conducted by online research publisher E-consultancy and Bazaarvoice, a provider of hosted social co...
Published on: 12:00AM on 2nd August 2007

Online marketers shift focus to user experience - new report

London, 10 July 2007: Website user experience is becoming a key area of focus for online marketers in an increasingly competitive digital environment, according to research published today. A survey conducted by E-consultancy and behavioural research consultancy Bunnyfoot found that 72% of UK ...
Published on: 12:00AM on 10th July 2007

E-consultancy publishes 2007 Online Surveys and Research Buyer’s Guide

London, 20 April 2007: E-consultancy today announces the publication of its 2007 Online Surveys and Research Buyer’s Guide, featuring profiles of leading survey tools and market research agencies. The 144-page report contains market research and trends about the research market, as well as tips...
Published on: 12:00AM on 20th April 2007

E-consultancy to speak at Catalyst 2007

E-consultancy has been announced as part of the line-up of companies speaking at ChannelAdvisor's Catalyst 2007 event to be held in London next week. Linus Gregoriadis, E-consultancy's Head of Research, will moderate a session on shopping comparison sites where the panel will also include repres...
Published on: 12:00AM on 12th April 2007