Econsultancy's top 25 blog posts of 2012

by Graham Charlton 18 December 2012 10:27 4 comments Print

It's been another busy year on the Econsultancy blog. Thanks to our wonderful and highly intelligent readers, our traffic has grown YOY, making 2012 our best year ever.

Here's a round-up of some of the most popular posts written by the Econsultancy team this year (see here for our top guest posts). Posts are ranked by number of page views.

The top spot goes to: 14 fantastic scrolling websites that tell a story

This post from Chris Lake was published in April, and has consistently picked up traffic since then. Chris's crafty tactic of adding lots of external links so that users come back and forth and clock up more page impressions has helped too ;)

Add your own

Reader comments (4)

Jeremy Taylor
12:02PM on 18th December 2012

Interesting to see what content works. It's also slightly disappointing.

It looks like roughly half of these posts are "top 10" or "20 ways" or similar.

That kind of post could be written by anyone. You don't have to be much of an expert to throw together some bullet points! Sadly, there are very few examples of genuinely insightful thought pieces on the list.

Just because this type of content gets numbers, please keep up the high-quality posts that you produce. Don't go the way of Mashable with their lazy repetitive posts and constant streams of "cute cat videos".

Rant over.
Graham Charlton Staff
Editor at Econsultancy

12:41PM on 18th December 2012

@Jeremy - did you read the posts you refer to before making that comment?

Yes, we use lists, as they attract people and are very readable/ easy to digest. However, we don't just throw them together quickly.

Also, while these may be the most popular, this is just a fraction of the articles we've written this year.
Albie Attias Silver
Ecommerce Director at King of Servers Ltd

8:40AM on 19th December 2012

Nothing wrong with a well assembled list. They're popular for a reason - it saves time poor people the trouble of hunting and gathering the info from a range of disparate sources themselves. And in any case, plenty of insight and inspiration can be gleaned from looking at what others do well and not so well.
Graham Charlton Staff
Editor at Econsultancy

9:05AM on 19th December 2012

Thanks Albie. Yes, we do try and do worthwhile lists, but we do plenty of non-list posts too. It's just that everyone loves a list.

Here's why: http://econsultancy.com/uk/blog/7045-10-reasons-why-list-based-posts-work-well-online