Comet has launched a new app that gives users product information, reviews and a price checking facility.
Comet says the app, which is available on iPhone, Android and Blackberry, is the first of its kind for an electrical retailer.
The app's key element is a barcode scanner which allows users to price check in any retailer, so Comet has a valuable tool in drawing consumers away from competitors like PC World and Dixons.
The app also includes a store finder and a ‘click and collect’ option to draw users to Comet stores.
Anneka Dew, marketing manager at Grapple Mobile, which developed the app, said, “The idea is to make the shopping experience more interactive. One of the main functions is that you can use it instore and it gives you access to more information while browsing products.”
Comet’s app links to more than 15,000 consumer reviews and 1,000 expert reviews and ‘how-to’ guides on around 5,000 products.
However, it is not a transactional app, instead it links to Comet's mobile site for users that want to make a purchase.
Dew said Comet is the only electronic retailer to offer an interactive app, and Debenhams is the only high street retailer that offers similar functionality.
We reported in June about the use of mobiles for price checking, and with this new app Comet has really stolen a march on its competitors.
Assuming they can boost awareness around the app and get people to download it, they have a great weapon to draw sales away from their rivals at a time when consumers are particularly price sensitive.