Ben Gott

Tracking across devices with new Google Analytics

At the end of 2012, Google introduced some genuinely cool changes to its Analytics products.

These were the kind of changes that get whoops from the audience when announced at the Google event in California (although in the UK the reception was predictably more… British).

The big thing is a new tracking method: user-centric, multi-sessional, multi-device tracking...

by Ben Gott 06 February 2013 13:03pm 15 comments

When Google analytics doesn’t tell you the whole picture (and what you can do)

We’ve been investigating how and when the free version of Google Analytics uses data sampling to give you information on what’s happening on your website, and what that means for your data.

My colleague Adam put together his thoughts on the matter and I wanted to share these with you here.

by Ben Gott 21 November 2012 09:20am 9 comments

The changing role of the web analyst

The role of the web analyst has changed dramatically, with a diversity of work that didn't exist two or three years ago.

For the sake of our sanity I set about trying to define the role of the web analyst.

by Ben Gott 03 February 2012 12:52pm 6 comments

Introducing Google Analytics Multi-Channel Funnels

Some call it multi-touch attribution, others call it engagement mapping. Google calls it Multi-Channel Funnels and it has to be one of the biggest talking points in online marketing measurement circles today.

Whatever you want to call it, it is now live in limited pilot for some lucky Google Analytics customers.

by Ben Gott 19 April 2011 09:06am 7 comments