Chris Lee is Head of Social Media Knowledge at Grayling, a global PR agency, leading strategic digital training to offices and clients worldwide.
While VP of Digital at consumer electronics firm Philips’ PR agency, Chris oversaw the global roll-out of its social media engagement strategy for its male grooming category.
As early as 2007 while marketing manager at tech PR agency Rainier PR (now Speed Communications), Chris’ team won the “Best Business Blog” award from Communicators in Business, a large part of the business case being Rainier’s consistent occupancy of the top three spots on Google for its targeted keywords.
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Smart marketers understand that organisations need to adapt for the changing nature of online marketing.
But how can they best articulate this internally for earned and owned media?
Time for a good old sporting analogy...
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by Chris Lee
01 February 2013 10:07am
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Econsultancy has published a freely available trends briefing about digital trends in South-East Asia, based on its the second Digital Cream Singapore event for senior client-side digital marketers held in November.
Key issues for those attending were the lack of resources and skills, and the challenge of creating mobile-ready environments.
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by Chris Lee
11 January 2013 02:16am
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Talking to PR agencies about search engine optimisation (SEO) can make you feel like Noah before the flood.
Building on the recent debate around PR owning SEO, I look at how agencies who fail to embrace search will ultimately fail.
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by Chris Lee
20 August 2012 10:58am
37 comments