David Moth

Topman relaunches music platform CTRL with focus on sharing

British retailer Topman has relaunched its music and lifestyle platform Topman CTRL with a renewed focus on social media and sharing.

The site will be curated by Radio One’s Huw Stephens, with additional input from special guests, and aims to attract new customers by driving readers back to the clothing retailer’s e-commerce site.

Topman says it will “bridge the gap between social media content and traditional music and cultural media platforms.”

by David Moth 13 March 2012 10:20am 0 comments

Nielsen finds 33% of US mobile users deem location-based ads useful

A third of mobile users in the US find adverts that offer custom information based on their location useful, according to a new report from Nielsen.

The study also found that 26% are more likely to look at ads if they have an ‘interesting’ video included and 20% enjoy ads with interactive features.

Nielsen’s US Digital Consumer Report for Q3-Q4 2011 examines how the digital landscape is evolving by tracking various categories such as smartphone usage, connected TV and social networking.

by David Moth 12 March 2012 14:25pm 1 comment

Social TV app Zeebox adds 22,000 users during Dancing On Ice

Social TV app Zeebox added 22,000 UK users last night during ITV's Dancing On Ice, with host Phillip Schofield tweeting several times about the app during the show.

Schofield tweeted a link to the app four times during the broadcast and encouraged his followers to watch the show “together with Zeebox.”

Zeebox CEO Ernesto Schmitt denied that the presenter had been paid to plug the app and suggested that he was doing it to engage with his audience.

by David Moth 12 March 2012 14:13pm 0 comments

Gap serves 2.5m location-triggered ad impressions with Zynga

Clothing retailer Gap delivered 2.5m mobile ad impressions in just over two weeks through a campaign that combined traditional display advertising with geo-fencing technology.

Display ads were placed at transport locations, including bus stops, in New York, San Francisco and Chicago.

Ad agency Titan then created a geo-fence around these, which served an ad through Zynga’s Words With Friends app that included a coupon for $10 off a $50 purchase.

by David Moth 12 March 2012 11:43am 2 comments

Social gifting app Wrapp launches in UK

Social gifting app Wrapp launches in the UK today, allowing users to send digital gift cards through Facebook.

The service is extremely popular in its home country of Sweden, and is now expanding into other markets to prempt similar moves by copycat apps.

The company's founders, which include veterans of Spotify and Groupon, are aware that Germany’s Samwer brothers are currently trying to copy Wrapp’s business model - so rapid expansion is now on the cards.

The UK has been highlighted as a prime target since its gift cards industry is worth over £4.5bn.

by David Moth 12 March 2012 10:03am 1 comment

Taco Bell builds on Doritos Locos Tacos launch with AR and QR codes

Taco Bell is using augmented reality (AR) and QR codes to build on its social marketing campaign for the launch of Doritos Locos Tacos.

The new taco, which comes in a nacho cheese Doritos shell, was launched yesterday after several weeks of promotional activity on Twitter and Facebook.

This included a Twitter competition last month, which asked people to retweet the name of the product and drummed up a serious amount of buzz in the process.

by David Moth 09 March 2012 13:34pm 1 comment

BBC to create paid-for digital download service?

The BBC is said to be planning a new pay-to-download service for both its new and old TV programmes.

As reported by paidContent, BBC executives want to make all shows available as download-to-own (DTO) for around £1.89 per show from a service that it hopes would rival iTunes.

by David Moth 09 March 2012 12:31pm 0 comments

Designing the perfect email call to action: infographic

Email marketing is a tricky process – done right and it can be a valuable tool for driving extra traffic to your site, but get it wrong and all your hard work will be sent to the recycling bin after a brief skim read.

And that’s if the person you've sent it to even bothers to open it.

by David Moth 09 March 2012 11:06am 7 comments

Lastminute launches 'Inspire Me' recommendation tool

Lastminute.com has launched a recommendation tool that generates ideas for city break based on what a user wants to do on their holiday.

'Inspire Me' asks when they want to leave, their budget per person and what they feel like doing from a selection of six activities.

by David Moth 09 March 2012 10:00am 0 comments

'Audio watermarking' app delivers 2m sponsored links to TV viewers

Spanish broadcaster Antena 3 delivered 2m sponsored links to its viewers in four days after its ‘audio watermarking’ app was downloaded by 200,000 users.