Augmented reality is becoming a common feature in marketing campaigns, yet there’s little evidence to suggest that it is catching on with consumers.
AR app Aurasma is making a huge effort to build awareness of the technology, and now works with more than 5,000 partners ranging from advertisers to schools.
One of its most successful partnerships is with Top Gear Magazine, which now embeds digital content in every monthly issue.
It has also worked with Universal to promote the new Jurassic Park DVD, and David Cameron is even said to have the app on his smartphone.
To find out more about how AR works, I spoke to head of partnerships and innovation Matt Mills…
A quarter (24%) of UK students use Google+ compared to 45% who use Twitter, according to a new survey by The Beans Group.
This will be encouraging news for Google, although the question doesn’t ask how often respondents use the site or for how long at a time.
The Youth Insight Report 2012/13, which interviewed 1,698 students during April and May, confirms that Facebook is far and away king of the social networks, with 97% of respondents using the site.
Pinterest is the tenth most popular network (6%), with only Quora (0%) proving to be less popular.
ASOS and Topshop are the top performers for social media marketing, according to a new report from Stickyeyes.
The report, which also looked at search rankings among women’s fashion retailers, found that the two brands achieved the top scores for the number of social touchpoints and the level of engagement with consumers.
ASOS is the top performer, achieving 87% on Stickyeyes’ social media score card index. This is a reflection of how they have built and developed a large socially engaged audience.
Topshop came second with 77%, but what do the scores actually mean?
As we pointed out in a blog post yesterday, the travel industry is highly sophisticated in its use of digital marketing, and SEO in particular.
A report from Epiphany and Searchmetrics found that TripAdvisor dominates organic search rankings, but other travel sites are achieving high visibility in SERPs by targeting niche keywords and building high quality backlinks.
Another section of the report shows that a majority of sites are failing to make the most of videos and images to maximise their search visibility.
It has a big impact on traffic, as page one visibility in SERPs can often be achieved more quickly through good universal search rankings.
And good visual content is integral for the travel sector, with people keen to see pictures and video guides of places, tourist attractions and hotels.
So why is it so important, and which sites are getting it right?
The Internet Corporation for Assigned Names and Numbers (ICANN) published details of the 1,930 applicants for new domains last week.
The list revealed a surprising number of well-known businesses vying for both branded and generic top-level domains (TLDs), including .bbc, .amazon and .music.
Google has been busy bidding for no fewer than 101 TLDs, while Amazon has applied for 76. At $185,000 for each application it isn’t a cheap process, so Google clearly feels that big things lie ahead for .are and .boo.
One of the most popular domains is .app for which ICANN received 13 applications.
So how will ICANN allocate the new TLDs and why would the BBC want to go through the painstaking effort of migrating its hugely popular site to an entirely new domain?
Afilias has been providing TLD registry services and DNS solutions since 2001, so to find out more about the new round of applications I spoke to CMO Roland LaPlante...
A new survey of European consumers confirms the trend for shoppers to use their smartphones to research products in-store.
The report from Tradedoubler found that 42% of smartphone owners use their device to compare prices in-store, while 13% claim to have switched stores after finding a better offer elsewhere.
Location-based offers or vouchers, however, help to secure the interest of a fifth of potential buyers.
The online travel sector is highly competitive, and as a result its use of digital marketing has become highly sophisticated.
Consumers tend to do a lot of research into deals and destinations before making a booking, so an effective SEO strategy is vital for travel sites.
Epiphany has published a report that looks into the visibility of travel sites across Google’s paid and organic search results.
Boohoo and ASOS stand out as the top performers in a report into search rankings among fashion retailers.
Search marketing agency Stickyeyes looked at how 20 online retailers ranked for a set of item specific and generic search terms.
Generic women’s clothing and fashion terms are highly competitive and are driven by a small number of variants.
For the purposes of this study, the analysis was based on the top ten terms, which include women’s clothing, women’s clothes, and ladies clothing. The results to not include informational sites, such as Wikipedia.
Increasing conversions on smartphones is notoriously difficult, with consumers often reverting to desktop or tablets to make a purchase.
This is highlighted by new data from Affiliate Window, which suggests that both traffic and sales through its network have increased in the past six months but conversions are down.
AW’s new white paper, M-Commerce: The Complete Picture, reveals the latest statistics from its affiliate network, as well as more general data on mobile commerce.
Here we look at some of the sales, traffic and conversion stats from AW's own network.
Samsung Smart TV owners have an average of nine apps installed on their device, according to a new report by Rovi.
The survey of 500 Smart TV owners also found that video content delivery apps such as BBC iPlayer, BBC News and LoveFilm are the most frequently used apps.
But alongside content apps, Rovi’s survey found there is a desire for more utility apps such as banking, betting and shopping services.