David Moth
Much has been written about connected TV and its predicted growth for 2012, yet so far it has failed to truly gain popularity among consumers.
Questions remain about the services viewers want to receive through their TV set, and who really stands to benefit – hardware companies, e-tailers or advertisers?
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by David Moth
17 February 2012 09:59am
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Facebook’s oft-derided timeline format will soon be rolled out to brand pages in an effort to introduce a more consistent look to the site.
AdAge reports that the new brand pages will be launched in beta with a handful of partners and then be released to additional marketers in stages.
Presumably Facebook has a longer-term plan for creating revenue out of this, but initially the move will cause a headache for businesses that have spent a lot of time (and money) creating their existing pages.
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by David Moth
16 February 2012 13:36pm
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As part of Social Media Week Channel 4 hosted an event yesterday that provided some insight into the ways it is using social to drive engagement with its TV programmes.
It currently has 150 Twitter accounts and 100 Facebook pages, and recently launched genre-specific pages to build a captive audience that can be used to develop new shows.
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by David Moth
16 February 2012 12:35pm
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Barclays has launched a money transfer app that allows customers to send and receive cash using just a mobile phone number.
‘Pingit’ is available for Barclays customers today, with a wider roll out to all current account holders at any bank in the UK scheduled for March.
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by David Moth
16 February 2012 10:47am
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Almost half of retailers are planning to enhance their mobile offering by the end of the year, according to research from Stibo Systems.
Of those, 53% plan to optimise their desktop sites for mobile use, while 44% plan to facilitate mobile transactions.
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by David Moth
16 February 2012 09:41am
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Video plays on tablets, mobile devices and connected TVs nearly doubled in Q4 2011 compared to Q4 2010, according to digital video analyst Ooyala.
Google TV also registered impressive growth, achieving a 91% increase in video plays from Q3.
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by David Moth
15 February 2012 14:29pm
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Facebook is trialling new Sponsored Story ads that promote content using new user actions, such as watching a movie or listening to a song.
It is the latest development in Facebook’s ad platform using Open Graph actions that allow brands to use new verbs to describe what a user is doing beyond just ‘liking’ a product or service.
In the test advertisers can pay to promote stories about a user reading an article or listening to a song even if they do not own the app in which the action was taken.
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by David Moth
15 February 2012 13:28pm
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MySpace announced this week that it clocked up 1m new users in January thanks to the launch of a new music player.
Traffic is still down 25% from the month of June (when News Corporation sold the once-dominant social network to Justin Timberlake and Specific Media) - but could the latest boost in user numbers herald a new beginning for MySpace?
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by David Moth
15 February 2012 10:20am
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A Samsung mobile ad campaign achieved a click through rate three times above average by linking directly to its social media accounts.
The campaign, promoting Galaxy Note Flask-kick events, ran across nine global markets achieving an overall click through rate of 1.7%. In the UK the CTR was even higher at 2.36%.
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by David Moth
14 February 2012 13:39pm
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YouTube is making music the star of its latest campaign in the UK, aiming to highlight the music videos and dedicated artist channels available on the site.
Artists such as Jessie J, Lana Del Rey, Ed Sheeran and Emeli Sande appear in the digital and outdoor ads that use the tagline ‘Get More Into Music’.
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by David Moth
14 February 2012 12:29pm
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