David Moth

Sky adds BBC iPlayer and ITV Player to on-demand service

Sky has announced a new deal that will bring BBC iPlayer and ITV Player to its on-demand service from tomorrow.

It is the latest development in the battle for connected TV customers as providers try to ensure they offer viewers as much content as possible.

The satellite broadcaster has also announced that its Anytime+ service will be available to all Sky+HD subscribers with a broadband connection – previously it was only available to customers who received their broadband from Sky.

by David Moth 30 January 2012 12:22pm 1 comment

Bayern Munich tricks fans into 'liking' the club on Facebook

Bayern Munich’s marketing team scored an own-goal by tricking fans into ‘liking’ them on Facebook with the promise of a “spectacular new signing.”

However, instead of unveiling a “new offensive player”, the club admitted it had duped its fans and was instead launching a new app.

Bayern had said on its website that a new striker would be unveiled on Facebook at 2pm on Thursday – to view the proceedings fans had to log on and ‘like’ the club’s official page.

by David Moth 30 January 2012 10:58am 11 comments

Kermit takes over Disney's Twitter feed for film promotion

Kermit the Frog took over Disney UK’s Twitter feed yesterday to promote the new Muppet movie.

As part of Disney's marketing around the film’s London premiere fans could post questions using the hashtag #AskKermit.

Hundreds of people took part, including actor Stephen Fry, and the hashtag was in the top ten trends on Thursday.

by David Moth 27 January 2012 16:55pm 1 comment

G20 economy predicted to hit $4.2tn by 2016

The G20’s digital economy is set to double to $4.2tn by 2016, according to the Boston Consulting Group.

The study found that key drivers behind the increase will be the growth of mobile internet, the popularity of social media and the continued strength of emerging markets.

by David Moth 27 January 2012 16:25pm 0 comments

Jessica Alba and 10 other celebrities that invested in digital

Jessica Alba this week became the latest celebrity to try their hands at e-commerce, with the launch of Honest.

The own-label brand sells eco-friendly baby products, biodegradable nappies and organic skin care lotions.

Alba says it is aimed at busy mothers that don’t have the time to spend hours seeking out over-priced eco-friendly products.

Honest differentiates itself from the crowd by using an online subscription model to keep consumers hooked.

by David Moth 27 January 2012 13:17pm 7 comments

Coca-Cola's polar bears will react to Super Bowl in real time

Coca-Cola has revealed that its Super Bowl ad campaign will involve two animated polar bears reacting in real time to action on the field.

The drinks brand aims to connect with the estimated 60m TV viewers in the US who will be using a second screen while watching the game.

by David Moth 27 January 2012 10:25am 1 comment

FremantleMedia monetises Take Me Out with virtual currency

FremantleMedia has launched a Take Me Out app that monetises the ITV dating show through the sale of virtual currency.

Take Me Out Flirting is a free app and website that acts as a chatroom and forum for fans of the show.

It is available on iOS, Android, mobile web and web platforms, and is set to launch on Blackberry and Ovi soon.

Users can also access premium content by purchasing credits.

by David Moth 26 January 2012 16:52pm 0 comments

Kiddicare moves offline by opening 10 superstores

Online nursery retailer Kiddicare.com has announced it is to open 10 new shops in premises left empty by Best Buy.

The announcement of the new offline stores was made through Kiddicare’s social media platforms and customers will be able to decide which store opens first through a Facebook vote.

by David Moth 26 January 2012 14:35pm 3 comments

Smartphone penetration hits 42% across 'EU5'

Smartphone penetration reached 42% across the UK, France, Italy, Spain and Germany (EU5) in October, compared to 39% in the US.

The data from comScore shows that Symbian is the dominant operating system in the EU5 with 32% market share, compared to 28% for Android and 21% for iOS.

by David Moth 26 January 2012 11:53am 0 comments