David Moth
Lego has launched a social media platform for fans, through which they can share and discuss their love of the brand.
The site, called ReBrick, is a hub for bookmarks to other sites that host user-created content about Lego.
ReBrick then acts as a discussion forum for links posted by users, who must be aged over 13.
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by David Moth
25 January 2012 13:31pm
4 comments
House of Fraser is offering a 10% discount to students who ‘like’ the brand on Facebook.
The social media campaign mirrors a discount that is already available in-store as House of Fraser (HoF) tries to bring consistency to its online and offline offerings.
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by David Moth
25 January 2012 12:18pm
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Google has consolidated its privacy policies so that data held in separate product accounts will now be merged into one.
It means that when signed in, a user’s data will be shared across Gmail, YouTube, Google+, Maps and search.
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by David Moth
25 January 2012 10:28am
3 comments
A new study from Deloitte estimates that Facebook’s economic impact is worth £12.7bn to the EU and Switzerland, supporting over 232,000 jobs.
The report, which was commissioned by Facebook, found that in the UK alone it supports 35,200 jobs and contributes £2.2bn to the country’s GDP.
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by David Moth
24 January 2012 16:46pm
4 comments
Marks & Spencer has introduced personalised recommendations to its website.
Customers will be shown other products based on recently viewed items, items that other customers have purchased and top sellers.
M&S says that by adjusting results in real-time users see suggestions that are “highly relevant and meaningful.”
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by David Moth
24 January 2012 14:41pm
1 comment
Digital revenues for record companies hit $5.2bn in 2011, up 8% year-on-year.
The International Federation of the Phonographic Industry (IFPI) Digital Music Report for 2012 found that a slower rate of decline in physical sales meant that overall the market’s drop slowed to 3%, at around $16.2bn.
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by David Moth
24 January 2012 11:38am
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MSN has extended its mobile offering with a new iPad app, mirroring the format of its redesigned website with five different channels.
The site is already available on mobile, PC and Xbox, and MSN says the free iPad app is part of a plan to bring its content to as wide an audience as possible.
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by David Moth
24 January 2012 10:03am
1 comment
YouTube has announced that its users upload 60 hours of footage per minute and watch 4bn videos each day.
Aside from being an impressive milestone, the statistic will be a useful sales tool for the video site as it seeks to bring in more advertising revenue following its recent redesign.
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by David Moth
23 January 2012 17:46pm
1 comment
Amnesty International achieved a 500% increase in response to an e-petition by using Shazam to drive awareness of the campaign.
The annual Marathon of Signatures aims to put
pressure on governments that are responsible for human rights abuse.
By using Shazam, an app that identifies songs, and
encouraging sharing through social media Amnesty achieved more than 250,000 signatures in
less than a week, up more than 500% on 2010.
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by David Moth
23 January 2012 16:15pm
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Blockbuster has announced a series of exclusive DVD rental partnerships as it plans to take on streaming services like LoveFilm and Netflix.
Following a deal with several Hollywood studios including Disney, Icon and Lionsgate, new movies including Drive and Tinker, Tailor, Soldier, Spy will be available to rent in the UK from Blockbuster for three weeks prior to general release.
The DVDs can be rented online or at one of Blockbuster’s 600 high street stores, but cannot be streamed online.
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by David Moth
23 January 2012 14:15pm
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