Visa has confirmed that it will showcase mobile NFC payments at the London Olympics using Samsung’s new Galaxy S3.
Samsung even plans to create a limited edition handset for the occasion, but the bad news is that only athletes are being invited to take part in the trial.
The NFC payments are enabled using Visa payWave, an app that allows consumers to use their smartphone to pay for goods at the point of sale simply by touching it on a card reader.
Nestle has unveiled a new augmented reality (AR) promotion on its Kit Kat wrappers that allows customers to play virtual football using their smartphone.
By scanning the packaging with free AR app Blippar users can access the Euro 2012 table football game where they have to build a high score by saving as many shots as possible.
All scores will be posted to the game’s league table and one person will be chosen at random to win €2,012.
Alternative payments such as digital wallets and direct debits are set to overtake credit card payments as the predominant payment method in e-commerce, according to stats from WorldPay.
WorldPay's new study, 'Optimising Your Alternative Payments', found that while credit and debit cards are the most common form of payment in the UK and US, in other European and emerging nations the use of alternative payments (APs) is growing rapidly.
APs are defined as anything other than credit or debit card payments.
Halifax released its new Home Finder smartphone app today, offering users a new method of searching for property information on iPhone and Android devices.
Mobile is an important area for property companies, with a customer survey from Rightmove finding that 52% of respondents had used a mobile platform to search for a property.
It’s easy to see why house hunters would use mobile. If you see a property for sale it’s useful to be able to search the details right there and then.
Rightmove’s smartphone app already caters to this market, but Halifax’s app has a trick up its sleeve that potentially makes it the best property finding app currently available.
If you’ve ever seen a presentation by a Facebook exec, you’ll know that they hold up The Guardian as the poster child for building an audience using a timeline app.
After launching its social reader last September The Guardian reported 4m installs in just two months, and in March it predicted that social traffic would soon become more important than search.
Then last month Facebook director of platform partnerships Christian Hernandez said that the app has 5.7m active monthly users and had been essential for allowing the newspaper to “close the viral loop”.
The UK online population is no longer content to lurk in forums and on websites without contributing, with 77% of us now actively participating in digital media in some way.
This, according to the BBC, signals the death of the 1% rule.
For those unfamiliar with it, the 1% rule states that in any given online community only 1% will create content, 9% will edit or modify that content and the rest will consume the content without contributing.
Pinterest drives more sales and more new customers than Facebook, according to a study of social media traffic by Boticca.com.
The jewelry and accessories retailer compared engagement statistics from Facebook and Pinterest visitors to see how their behaviour differed.
It found that after integrating ‘pinning’ buttons across its website Pinterest has become its number one social referrer, assisting roughly 10% of sales, compared to 7% from Facebook.
Almost three quarters (73%) of smartphone owners use a social networking app on a daily basis and a further 19% at least weekly, according to a survey by Lightspeed Research.
In contrast, tablet owners tend to use business apps (63%) or finance/banking apps (56%) daily rather than social networking apps (32%).
This highlights the fact that marketers should not have a one-size fits all approach to mobile devices.
Once again we compile the most senior, surprising and influential job moves in the UK from the past seven days.
This time we cover appointments at AOL Advertising Group and ZenithOptimedia, and a surprising departure from Trinity Mirror.
Online retailers lose an estimated £1.73bn in global sales each year due to slow loading speeds, according to new research from online customer data platform QuBit.
Slow loading times are incredibly frustrating for shoppers, yet the Retail Focus white paper suggests e-commerce sites do not see site speed as a top priority.
The report also highlights the fact that consumers are becoming more impatient.