Patrick Altoft

Putting all your eggs in one SEO basket

One of the most common responses tech savvy people make when they find out my job is to get websites higher up the search engine rankings is "Oh, so you have a big network of sites and link use them to promote clients sites".

My answer is and always will be a straight "No".

by Patrick Altoft 13 May 2008 08:45am 2 comments

Retailers not taking advantage of trademark bidding

This week has seen the introduction of new rules allowing Google Adwords customers to bid on other peoples trademarks but is anybody doing it?

Initially on Tuesday (the day the policy change was enforced) we saw a large number of adverts for brand name terms but these ads are no longer showing.

by Patrick Altoft 08 May 2008 11:46am 3 comments

Useful reputation management resources

Reputation management and reputation monitoring are hot topics in 2008 and there are a whole host of resources that offer cost effective ways to manage your brand online.

by Patrick Altoft 06 May 2008 09:25am 3 comments

The Google paid link dilemma

Most of the discussions about paid links focus on the issue from a webmaster or SEO’s point of view.

In this post I want to have a think about the issue from Google's point of view.

by Patrick Altoft 29 April 2008 09:14am 6 comments

Just how powerful is one link?

This week I've been looking into a few finance verticals and found an interesting illustration of just how much power one trusted link can have.

by Patrick Altoft 28 April 2008 09:36am 3 comments

Breaking the Digg code

Since the world cottoned on to the fact that search engine optimisation was all about linkbuilding, the world's greatest online marketers have been trying to develop Google-friendly, scalable, linkbuilding solutions.

by Patrick Altoft 22 April 2008 15:50pm 4 comments

Traffic stats from a blacklisted site

Hitwise has been looking into GoCompare again and has some extremely interesting stats on how its traffic has been rising, falling and rising again over the last few months.

by Patrick Altoft 17 April 2008 14:31pm 4 comments

Google wants to index your invisible content

Last year Google was warning webmasters that search results were not welcome in their index.

Last week it started generating its own search results from websites by filling in html forms. What's going on?

by Patrick Altoft 14 April 2008 12:50pm 0 comments

How can you help promote RSS Awareness Day?

The number of people using the web is increasing every day, but the adoption rate of RSS as a technology is still way down at 5%.

by Patrick Altoft 10 April 2008 08:00am 1 comment

Google sued regarding trademark terms and Adwords

Less than a week after Google made its controversial announcement regarding Adwords and the new trademark policy , a lawsuit in the US threatens to undermine its position.

by Patrick Altoft 08 April 2008 11:50am 1 comment