Posts tagged with 'Big Media'
If you’ve been reading the national media press recently you may well have read more than an article or two by established journalists which attack the rise of blogging. Principally, they criticise the lack of quality (fact checking, grammar, sources, regulatory compliance etc.) exhibited by many bloggers.
But are they really just annoyed that bloggers are threatening their status? Are journalists asking themselves similarly tough questions about how their readers perceive them?
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by Ashley Friedlein
14 July 2006 17:57pm
1 comment
You cannot have missed the coverage in the media at the moment about the woes of ITV, and TV broadcasters more generally.
I used to work in TV and find it hard to feel much sympathy for Big Media, but what might the broadcasters learn from the world of the internet?
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by Ashley Friedlein
11 July 2006 11:11am
2 comments
It will come as news to few that MySpace is the social media phenomenon
du jour
. Picked up by News Corp for $580m, 90m members, and that oh-so juicy teen demographic to market to when no-one under 30 is buying newspapers anymore? Strewth, Rupert Murdoch's got a fair dinkum bet there.
So you may be perplexed by this suggestion Rupert should spin MySpace off on its own, from MarketWatch's wonderfully named Bambi Francisco:
"Clearly, MySpace -- if it were a standalone company -- would be the hottest kind of stock, one that every sell-side analyst would gladly hawk. It's very likely the thought has crossed the minds of executives as well as MySpace founders. Prior to the sale to News Corp., MySpace founders had considered an IPO, according to someone close to the company."
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by Robert Andrews
06 July 2006 17:28pm
0 comments
YouTube has settled a six-month dispute with NBC, after the TV network decided to relax and climb into bed with the video-sharing behemoth.
The turnaround is unbelievable, and a huge positive for YouTube. Some months ago NBC’s legal department forced YouTube to remove the 'Lazy Sunday' sketch, taken from NBC-owned Saturday Night Live. Like much of the content on YouTube, the clip was used without the permission of the copyright owner, in this case NBC.
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by Chris Lake
29 June 2006 14:24pm
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The BBC looks all set to introduce “low-key” advertising on its BBC Worldwide websites within a year, with a final decision on the matter due in the autumn after a further round of consumer research.
The announcement was made yesterday, when BBC Worldwide announced annual profits of almost £90m, up by around two-thirds on the previous year.
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by Chris Lake
29 June 2006 12:59pm
0 comments
Last week Maurice Saatchi did an interview with the FT talking about the “strange death of modern advertising”. According to Maurice “Sometimes I feel as though I am standing at the graveside of a well-loved friend called advertising”.
I’m not sure many of us would mourn the death of advertising, but his solution? “One word equity”. Mmm… sounds like a very expensive ad campaign is required to achieve that…? What is he on about?
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by Ashley Friedlein
27 June 2006 16:04pm
2 comments
The Internet Advertising Bureau (IAB) has launched its latest initiative to understand more about the online behaviour, in a bid to provide advertisers with “a holistic understanding of what, where and how people are accessing the internet”.
The Holy Grail for the IAB is to provide “a single online planning currency” for marketers, to help them “plan their online brand campaigns against traditional media”.
The IAB has teamed up with National Readership Surveys (NRS), which will add an online element to the 3,000 face-to-face interviews it does each month with random consumers: “Areas covered in the study will include; demographic information, frequency of internet usage, where people are going online and how they are accessing the internet - for example by PC or through mobile devices.”
The trouble is, I don’t think this is what online media planners need...
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by Chris Lake
27 June 2006 15:01pm
2 comments
It used to be that there was this top down content pyramid in operation (operated by traditional media and the big online players), where the quantity and quality of news / content was controlled by relatively fewer organisations.
This is changing rapidly, becoming flatter and more diverse (we’re not really interested in the why’s right now), which can either be seen as an opportunity or a threat. Organisations that embrace this change are going to benefit (think Murdoch buying MySpace), so the question then becomes how one capitalises on the opportunity...
Let's look at some of the key strategic issues to consider.
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by Gareth Knight
23 June 2006 11:51am
0 comments
In an FT opinion piece today, Maurice Saatchi, of all people, signals "The strange death of modern advertising" - the headline of an obituary for marketing.
Changing consumption habits brought about by an explosion in digital content, the breakdown of communal media consumption and the resulting erosion of attention spans are killing off the old-style industry, says the ad agency founder.
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by Robert Andrews
22 June 2006 17:49pm
1 comment
In an article about RSS earlier this week I explained that there is no single rule of thumb when it comes to your RSS strategy.
A number of experts have suggested that the only sensible way to embrace RSS as an organisation is to launch full-text feeds, allowing RSS subscribers to read the whole story (or other message) within their RSS feed reader.
Yes, full-text is the first rule of RSS. But rules are there to be broken. Full-text simply doesn’t work for everybody, for a number of reasons.
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by Chris Lake
15 June 2006 13:14pm
2 comments
