Bing | Internet Marketing Blog

Bing is an untapped venue for ecommerce videos

Bing, the search engine created by Microsoft, is gaining traffic, although it’s no Google yet. However, not many e-commerce companies are placing their product videos on this newer search engine.

Now that Bing is powering searches on Facebook’s Graph Search, it’s a good time to get your videos indexed in Bing. Here’s how to do it.

by Melody King 16 May 2013 17:10pm 4 comments

Start Me Up! A profile of Rankinity

As content marketing and SEO grow in importance for all sorts of online business, so does the need for real-time keyword analysis.

Rankinity allows you to check positions of a website for certain keywords in all popular search engines in real time.

The founders of Rankinity are hoping that flexible reports and wide means for joint operation (it can take a lot of cross-department teamwork to successfully manage SEO) will make their service "an irreplaceable assistant both for a SEO savvy and a website owner".

by Ryan Sommer 12 April 2013 18:22pm 0 comments

Shawn Burns, Vice President SAP on multichannel and Integrated Marketing Week

Digital is no longer just a channel, but instead is becoming the center point for customer behavior both on and offline.

This is one of several themes that will be explored at Integrated Marketing Week (#IMW13) and below Shawn Burns, Vice President SAP who is speaking at the event, tells us why.

by Ryan Sommer 28 March 2013 17:21pm 0 comments

What were the top trends in search in 2012?

It’s the final working week of 2012 for a lot of people, so it’s a great time to round up the biggest trends from the past 12 months.

We’ve already rounded up the top mobile trends from 2012, as well as asking people to name their favourite mobile innovations.

And here we ask four SEO experts to look back at the most important search trends from this year, as well as doing a bit of future gazing to 2013...

by David Moth 17 December 2012 09:13am 5 comments

Microsoft warns consumers: don't get Scroogled

Many of the millions of consumers shopping this holiday season will turn to the world's most popular search engine, Google, in search of the perfect gift at the perfect price.

But Microsoft has a message for those consumers: be careful, you might get Scroogled.

by Patricio Robles 29 November 2012 16:24pm 3 comments

2013 will be Microsoft’s year

2013 will be the year that Microsoft becomes relevant once again.

It will begin to use its dominant position on the desktop and in gaming to build an exciting ecosystem that will make Microsoft a compelling choice for consumers, and by extension an increasingly important advertising partner for marketers.

by Andreas Pouros 28 November 2012 08:55am 8 comments

More than 75% of searches result in click-throughs

More than 75% of searches in July resulted in clicks through to websites, underlining just how adept search engines are at delivering relevant content.

Stats from Experian Hitwise show that Bing and Yahoo had the highest proportion of ‘successful searches’, meaning searches that resulted in a click-through, with 84% and 86% respectively.

Ask and Google both achieved a success rate of 76%, however it should be noted that it is increasingly common for Google to give users the answer to a query without them having to click on something.

As part of its new Knowledge Graph that was rolled out in May, Google now shows information relevant to search queries in a column to the right of the search results.

by David Moth 16 August 2012 12:56pm 7 comments

Examining the paid search impact of the Microsoft Yahoo Search Alliance

With the Microsoft Yahoo Search Alliance having finally made it to Europe, we looked at whether companies and agencies would be considering spending more money on the platform, particularly given concerns about Google’s near-monopoly within the UK search engine market.

For our UK Search Engine Marketing Benchmark Report, published in association with NetBooster, we asked companies how they had changed their paid search budgets across Google, Microsoft/Yahoo, and other search engines.

by Andrew Warren-Payne 10 July 2012 09:26am 1 comment

Yahoo teams with Getty Images for image and video search

Is a big part of search's future based on content partnerships?

You might think so looking at the recent deals Bing has struck with Encyclopaedia Britannica and Yelp.

by Patricio Robles 21 June 2012 17:02pm 0 comments

Yelp inks deal for Bing Local Search

When Google announced that it was acquiring Zagat, it looked problematic. After all, Zagat was a publisher struggling to stay relevant in the digital age and Google was the world's biggest search engine. The potential conflicts the deal could create were huge.

One of the companies likely to have been most concerned with the acquisition was Yelp. Along with other popular user-generated reviews sites, it has arguably played a key role in Zagat's woes. With Google behind it, would the Mountain View-based company push Zagat content at the expense of a company like Yelp, which it once reportedly looked to buy?

by Patricio Robles 14 June 2012 15:45pm 3 comments