Facebook has gotten a lot of flack for its misdirected contextual advertising. Advertisers on the site have access to personal demographic data, and they don't always use it wisely. (Hello free laptop offers that randomly use age and location data!)
Poorly targeted ads are bad for Facebook's fledgling ad products, and the company has announced that it will start cracking down on demographic data abusers. Today, ClickZ has some details on Facebook's plans. Marketers may not be exciting to see what the social network is getting rid of, but Facebook is keeping an eye on its longterm business model.
It is said that necessity is the mother of all invention, and that's certainly true of URL shortening services. The rise of the status update means that there's no room for an extraneous character, and that has in turn led to the rise of URL shortening services that make sure the links shared in status updates don't take up any more room than needed.
As these services have grown in popularity, it's not uncommon to see shortened URLs used in places where there's really no need for them, from blog comments to emails.
While browsing through my RSS reader earlier, I came across an interesting post on PaidContent: a Facebook app called Second Porch raised $1m in funding from an angel fund.
I immediately scratched my head and asked myself: do most entrepreneurs behind individual Facebook apps like Second Porch really need to raise funding for their app businesses? It's a question that I think is increasingly important as more and more entrepreneurs launch their ideas on Facebook, not as standalone websites.
Today Facebook was revealed by Hitwise to be America's most popular website. And considering how many brands have boosted sales with successful social media, you have to hope that social has gotten past the barrier of engaging frivolity for most brands.
But for those that still need convincing, a new study has found that consumers are twice as likely to purchase products from brands they follow on Facebook or Twitter.
How can your brand start getting in on those sales figures? Make sure you're giving customers what they're looking for in social.
QR codes have slowly been gaining traction among advertisers and publishers in the U.S., but they may finally be about to break through to the consumer conscious — Facebook appears to be testing QR codes on its profile pages.
Social media has been a boon for savvy online publishers who make a
concerted effort to take advantage of it. Back when social media was
coming into its own, Digg was one of the popular services that
publishers latched on to.
The reason was obvious: hitting the Digg homepage could easily drive
massive amounts of traffic in a very short amount of time. Few
publishers, of course, dream of anything less.
Social media, whether you like it or not, is about conversations. For brands, that can be a headache. Especially when people are angry with your brand and talking about it. But marketers should take solace: there are much worse things they could be doing.
At SxSW this weekend, the panelists at Does My Sh*t-Talking Really Help Your Brand? panel were agreed: it does.
Last week some of us from Econsultancy US had the pleasure of traveling to London for the Digital Cream event (the equivalent of September's Peer Summit in New York). Rebecca Lieb and I did a short talk made up of 5-minute bits on some hot topics from a US perspective. Naturally, social was the hottest of the hot. In Part 2, we'll look at Social Commerce and Email
Facebook is hard at work serving personalized advertising to its users, and the network's popular self-serve ad platform is a big part of its planned $1 billion in revenue for 2010. But it doesn't take a long visit to the site to see that those ads aren't always on target.
Today The New York Times looks at the ongoing problem of misdirected Facebook ads. Facebook's platform is still relatively new, but its personalized approach to display is not always so personalized.
According to Facebook, there are now more than 3m active Facebook Pages on the world's most popular social network. A growing number of them belong to businesses that are trying to tap into Facebook's massive audience.
For some of those businesses, a Facebook Page represents a significant investment, and for those with a substantial number of fans, a significant asset. But having a web presence on Facebook also creates some challenges. One of them: determining whether or not to promote the company website or the company's Facebook Page.