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Facebook goes after Twitter with public status updates

Facebook may not have succeeded in its bid to purchase Twitter last year, but that isn't going to stop them from incorporating Twitter features into its interface.

Starting this week, Facebook users can share their answer to the question "What's on your mind?" with everyone on the internet.

by Meghan Keane 25 June 2009 17:10pm 1 comment

Should the CEO do social media?

Should CEOs tweet, poke and generally 'get social' online? It's a good question.

One that Fortune 100 CEOs are apparently answering 'no' to. That's according to ÜBERCEO, which looked at how Fortune 100 CEOs are using social media. The result: they're not.

by Patricio Robles 25 June 2009 16:39pm 5 comments

The limitations of linkbait

Linkbait. It's sort of like foie gras and champagne. Even if it's not your favorite meal, chances are most consumers won't turn it down.

But as a website owner, is linkbait the meal you should be preparing every day?

by Patricio Robles 24 June 2009 09:58am 1 comment

Is Facebook ready to compete with Google for ads?

The internet may be becoming a less anonymous place, but does that mean Facebook will take it over?

Wired's Fred Vogelstein thinks that Facebook is poised to take over display advertising the way that Google has dominated search.

by Meghan Keane 23 June 2009 18:40pm 3 comments

Q&A: Craig Newmark, Founder of craigslist

In 1995, Craig Newmark started an email distribution list for events in the San Francisco Bay Area. It moved to the web in 1996. Today, the non-profit company's classifieds community - craigslist, in case you hadn't guessed - is available in over 500 cities around the world.

We briefly caught up with Craig in advance of his appearance at next month's Traveling Geeks roundtables hosted by Econsultancy in London (other participants include Robert Scoble, Howard Rheingold and Susan Bratton). Here he answers a few questions on craigslist's history, Web 2.0 and dealing with customers.

by Patricio Robles 23 June 2009 17:47pm 1 comment

Facebook's click fraud problem

Click fraud is a major issue when it comes to search marketing and big money is at stake.

The source of the most insidious click fraud: rogue third-party publishers who participate in PPC ad networks run by companies like Google and Yahoo and who use click fraud in an attempt to intentionally inflate their earnings.

by Patricio Robles 22 June 2009 09:45am 3 comments

MySpace's lays off 30%, are its better days behind it?

Friendster provided the quintessential story of a hot company that rose quickly and fell even quicker. At one point, Friendster seemed set to dominate the social networking market.

Then two upstarts, MySpace and Facebook, left it battered and bruised. While the company still exists, the chances that it will ever recapture its past glory seem, to some observers, slim to none.

by Patricio Robles 17 June 2009 11:35am 0 comments

Convincing the boss to invest in social media

So, you've decided to 'get social' with customers on the web, but how can you build strong reasoning to support the decision? How can you get the boss on your team and actively investing in social media at your side?

by Jeff Molander 15 June 2009 14:21pm 1 comment

Q&A: Steve Snyder of Frontier Airlines on the challenges of social media

In November, blogger Andrew Hyde tried to fly standby on Frontier Airilnes. Instead, he got delayed for six hours and began a customer service Twitter feed for the brand and wrote an angry blog post about the company's customer service. Steve Snyder from Frontier's communications department responded, and I wrote a post about what Frontier was missing out on by not getting into the space from a customer service angle.

Our tech reporter Patricio Robles then wrote a follow up post about risk management in soclal media, and this week I spoke with Steve Snyder to get his side of the story, to see what Frontier is doing in the social media space, and the problems with assuming that companies need to use Twitter for customer service purposes.

by Meghan Keane 12 June 2009 14:54pm 5 comments