Posts tagged with 'marketing'
It seems Australian consumers are losing patience with targeted, yet unwanted, marketing and advertising, both online and off.
A new government report has found that 1 in 2 consumers received an uninvited telemarketing call in the past six months, and a further 9 in 10 consumers said these telemarketing calls were a problem.
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by Claire Brinkley
23 May 2013 23:45pm
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What's permanent? What's temporary? Perceptions of time frame the way we work together.
I was debating project and service management standards the other day. (Yep, I lead a sad life.)
To be honest, it wasn’t much of a debate. We all agreed on the big stuff – that projects and services overlap; that we all need to work together to deliver value; that people and skills matter more than standards and controls.
A lot of motherhood and apple pie really. Boring.
Throughout the debate, I felt we were missing something. There was a big divergence in our underlying mindsets; we just weren’t getting at it. Afterwards, I realised this was due to the framing of the debate.
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by Graham Oakes
21 May 2013 09:18am
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The rise of smartphones and tablets has ushered in a huge shift in how consumers engage with brands.
These changes have fundamentally altered the path to purchase, which used to be a linear process, into a much broader mix of browsing and discovery, with social recommendations and easier access to information driving the online buying process.
Most notably, this shift is changing the way IT and Marketing, two divisions that have often worked in silos, must operate in response.
Underscoring the importance of these changes, Gartner recently reported that future ecommerce success depends on improving the customer experience, with top CIOs now ranking it as the largest opportunity to implement technology in driving business innovation.
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by Carin van Vuuren
14 May 2013 18:01pm
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We are in the age of the customer, a time where technology is changing the way customers engage with our brands.
In each industry vertical, many competitors are taking advantage of the continual emergence of new channels, platforms and touchpoints. Through these touchpoints, relationships are established and nurtured, in turn, engagement and loyalty is increased.
At each touchpoint is some form of content, so the only way to compete in the age of the customer is to evolve with a content marketing strategy.
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by Dominic Byrne
14 May 2013 11:20am
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Only 50% of Australia's biggest companies use social media to talk to their customers and it seems many would prefer their customers didn’t talk back, according to findings from a new report.
Econsultancy has often written about how complex social media is in Australia, with many organisations appearing to struggle with the various platforms and strategies found within the landscape.
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by Claire Brinkley
09 May 2013 23:30pm
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In the next three to five years almost 75% of Australian organisations expect to have mobile apps available, up from 40% today, in an attempt to better engage and interact with their consumers, according to new research.
Optus' Future of Business report surveyed more than 2,000 consumers over the age of 18, as well as 550 marketing and IT executives from mid-large sized organisations, to look at which customer interaction channels are most important to businesses and their consumers.
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by Claire Brinkley
07 May 2013 23:45pm
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Can an entire marketing department get writer’s block? If it can happen to great novelists, then it can happen to you and your team.
At this point, many of us are familiar with the content marketing deluge. It’s increasingly difficult to generate an audience for blogs, tweets, and Facebook posts.
You can be the most creative and compelling writer, but if you’re not consistently churning out authentic content, your thought leadership presence will be zilch.
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by Blake Landau
06 May 2013 20:36pm
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On the back of recent findings that highlighted the disconnect between how Australian consumers and businesses use social media, Fifth Quadrant’s Emerging Channels report has also revealed that web chats are growing significantly in popularity as an online customer service solution.
It seems Australian consumers are keen to web chat with brands rather than communicate via social media or a smartphone app, with the study finding that web chats were perceived to have the highest suitability in terms of general enquiries, technical issues, purchase/sales related questions, as well as complaints or service issues.
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by Claire Brinkley
05 May 2013 23:30pm
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If you’re a marketer trying to target and engage the younger generation it looks like interactive mobile and tablet apps are the way to go, as Australian children are using apps more than game consoles these days, with figures doubling in the past 18 months.
The latest 2013 Cartoon Network survey, which looked at the media habits of 1800 children, has revealed that almost 7 in 10 children between the ages of four and 14 now use apps, which is two times the figure from the 2011 survey.
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by Claire Brinkley
28 April 2013 23:30pm
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Even though it is impossible to have a conversation today with a CMO or other marketing leader that doesn’t address digital strategies and tactics, it is easy to forget that the term “digital marketing” did not even exist 10-15 years ago.
In the rush to drive likes and tweets, pins and favorites, ratings and reviews, marketers often overlook traditional tactics, which are still an effective way to motivate desired behaviors among consumers.
And as the land grab to gain digital mindshare continues to pick up steam, it is becoming ever more important to differentiate your brand by offering compelling solutions to consumers across all channels -- both digital and traditional.
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by Matthew Kates
17 April 2013 16:01pm
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