mobile | Internet Marketing Blog

Halford's extends multichannel strategy to mobile

Having already achieved some success with its 'Reserve and Collect' service, Halfords is extending its multichannel strategy with the introduction of an SMS reservation service.

The 'Text and Reserve' service caters for mobile users, allowing them to check stock availability and reserve products at their nearest store. I've been trying it out...

by Graham Charlton 01 October 2009 11:06am 1 comment

How many iPhone users does your website get?

So how big a deal is iPhone adoption? Is it all about the apps? Or are increasing numbers of iPhone users using your website, just on their phones?

I took a quick look at the stats for Econsultancy.com...

by Ashley Friedlein 23 September 2009 11:47am 5 comments

Mobile site review: Autotrader

Autorader.co.uk is the most popular motoring website in the UK, claiming 10m unique visitors per month. It also has a mobile version, which it relaunched last year.

It offers an alternative to used car search tools on manufacturer's websites, which can be frustrating to use, and it's a potentially useful service for people to compare car prices on the move. I've been trying out the mobile site...

by Graham Charlton 02 September 2009 13:01pm 8 comments

20 badass iPhone apps for the boss

Yesterday our CEO Ashley Friedlein finally did the honourable thing and bought an iPhone. Already his world has measurably improved.

We asked our Twitter followers to suggest the apps that he should download. In particular we wanted ideas on apps relating to productivity, workflow, as well as the internet industry more broadly. Some are more boss-like than others, but they're all great apps.

Here’s what you (and I) came up with. Images link to the iTunes Store, should you wish to download them.

by Chris Lake 19 August 2009 12:56pm 4 comments

iPhone app review: Edinburgh Festivals Guide

Once a year Edinburgh’s population more than doubles with an influx of visitors arriving to take advantage of Edinburgh’s festival season.

A new iPhone app has many positive features to help punters through the maze of shows and venues, although some improvements can be made to support the user journey.

by Chris Rourke 17 August 2009 18:28pm 4 comments

Create and use your personal QR code in five minutes

QR codes are smart barcodes that have a lot of potential to bridge the gap between online and offline marketing.

QR codes are image-based links to information. QR stands for ‘quick response’... instead of remembering and typing a URL / phone number you just take a picture of a QR code, and it does the rest.

In a nut, here’s how it works:

You create a code (an image).
Someone takes a picture of it on a smartphone.
The code is deciphered via a QR reader.
It becomes a link to provide the viewer with information.

In a moment I’ll show you how to set one up...

by Chris Lake 11 August 2009 13:47pm 5 comments

The year of mobile: fact or fiction?

Will 2010 be the year of mobile? It's the perennial question and it's certainly getting closer. Improving handset technology and increased demand for the mobile internet are propelling the industry forward. Econsultancy's new Mobile Marketing Buyer's Guide explores the various developments that are removing the barriers to growth.

by Aliya Zaidi 30 July 2009 15:31pm 7 comments

Six 'I's' to help you create ingenious digital marketing campaigns

To loosely follow on from a previous post, it’s not necessarily advisable to ignore innovation and creativity under the current global economic conditions. However, when faced with this kind of negative environment, thinking up imaginative ways to engage with users through existing channels can sometimes become a bit stale.

Here, I’ve compiled a few different examples of relatively recent online campaigns that caught my attention through their resourcefulness and that follow six identifiable 'I's'.

by Jake Hird 17 July 2009 10:31am 0 comments

Q&A: Lance Stewart on developing the Tube Exits iPhone app

Tube Exits is an innovative and very handy new iPhone app that helps users save time on Tube journeys by helping them to select the best carriage to board sp that they can get off at their destination right by the platfom exit.

I've been talking to the app's creator Lance Stewart about Tube Exits and the challenges of developing and launching an iPhone app...

Tube Exits iPhone app

by Graham Charlton 01 July 2009 11:00am 6 comments

Mobile app review: Tweetdeck for iPhone

I've just downloaded the newly released Tweetdeck for iPhone, which contains all the features of the desktop version, currently the best way to organise your Twitter activity.

Having used Twitterific for mobile tweeting before, I have been using Tweetie lately, but will Tweetdeck for iPhone convince me to abandon it?

by Graham Charlton 17 June 2009 10:52am 12 comments