Posts tagged with 'Pinterest'
Inspired by the works of our reporting superstar David Moth, I decided that with all these big brands being covered in our series on social strategies, it was high time we threw our own hat into the ring.
As I’m the one doing it (and an egomaniac), I thought it might be fun to talk about how (and why) we use different social channels at Econsultancy...
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by Matt Owen
18 June 2013 11:17am
4 comments
In a recent study looking at the world’s most social brands, four out of the top five were from the travel sector.
German airline Lufthansa came in third place, so it seems like a good case study for our series of posts looking at how different brands use Facebook, Twitter, Pinterest and Google+.
Lufthansa actually publishes its social media policy online, however it doesn’t appear to have been updated in a while as it links to Twitter feeds that no longer exist.
So here’s a look at how it uses the four main social networks. This post follows on from similar articles focusing on Walmart, Nike, Coca-Cola and Starbucks...
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by David Moth
17 June 2013 11:40am
3 comments
As a reaction to its declining fortunes a few years ago Burberry decided to overhaul its marketing strategy and the company currently allocates around 60% of its ad budget to digital.
For that reason it’s often highlighted as a brand that’s ahead of the curve in terms of social marketing.
That obviously makes it the perfect subject for our regular series looking at how major brands use Facebook, Twitter, Pinterest and Google+.
This follows from similar posts focusing on ASOS, H&M, Starbucks, Coca-Cola and Red Bull...
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by David Moth
12 June 2013 11:45am
6 comments
For the latest in our posts looking at how major consumer brands make use of social media I’ve decided to take a look at Sony.
The company’s official blurb states that it “participates in social media to listen, learn and share stories of the passionate people who help bring Sony to life.”
The aim is then to learn from the conversations to create better products and services.
But does the company achieve this lofty goal? To find out, here’s a look at how Sony uses Facebook, Twitter, Pinterest and Google+.
This follows on from similar posts looking at Microsoft, Nike, Starbucks, ASOS and The Rolling Stones...
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by David Moth
29 May 2013 12:11pm
5 comments
It’s time again for us to shine a light on how one of the world’s biggest brands use the four main social networks.
However unlike in previous weeks when we’ve focused on consumer brands such as Coca-Cola, BMW, Red Bull and Nike, this week the subject is The Rolling Stones.
The Stones are obviously very different from the other brands we’ve looked at in that they have a dedicated, global fan base, but they’ve still got to try and maximise their revenue by flogging concert tickets and merchandise.
With ticket prices what they are this is no easy task, particularly when targeting younger fans who won’t be as familiar with the band as older generations.
But social media allows them to bridge this gap to an extent and make the wrinkly rockers appear relevant and in tune with younger audiences.
So to find out exactly how they’re doing it, here’s a look at how The Rolling Stones use Facebook, Twitter, Pinterest and Google+...
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by David Moth
22 May 2013 09:39am
3 comments
Pinterest is no longer the darling of the social media world, but its relationship with brands has become cosier recently with the launch of its business pages and new updates that enable companies to show product information on their pins.
The power of Pinterest as a tool for driving traffic and sales is an issue we’ve investigated extensively on the blog, as well publishing a Best Practice Guide on the subject.
However some brands remain unconvinced and either don’t have an account on the social network or give their pages limited attention.
So to find out who is yet to jump on the bandwagon, here is a look at how the top 10 US retailers use Pinterest...
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by David Moth
21 May 2013 14:18pm
1 comment
Over the past few months I've been looking at how different global brands make use of the main social networks, but so far I've neglected the auto industry.
I've rectified that this week by turning the spotlight on BMW, which as it turns out has a surprisingly strong Facebook presence.
This post follows on from similar articles focusing on brands such as Coca-Cola, Nike, Red Bull, Microsoft and Ikea.
And without further ado, here's a quick look at how BMW uses Facebook, Twitter, Pinterest and Google+...
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by David Moth
16 May 2013 11:15am
3 comments
There’s no doubt that Pinterest has grown incredibly quickly, if not too quickly some may argue. The site, which is nearly the second most popular social media site in the United States and most recently had $200m poured into the business.
The backstory for Pinterest is that the image-based, social information sharing network has been one of the fastest-growing consumer sites, with comScore at one point last year noting a 4,000% rise in Pinterest traffic (Tumbler up 168%, Facebook up 4%).
After using Pinterest from the beginning there have always been several features that could’ve improved the usability for everyone.
All the statistics have proved Pinterest to be a leading site with conversion rates been much higher than it’s counterpart Facebook but there’s still room for some significant changes to be made, which will ultimately improve the experience for marketers.
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by Tim Grimes
14 May 2013 09:22am
7 comments
B2B companies can often struggle to make social work as people don’t tend to use Facebook and Pinterest for professional reasons.
There’s always Linkedin of course, but that presents an entirely different challenge from the four main consumer networks.
General Electric has managed to buck the trend and achieve a strong social presence, though it’s true that the company blurs the lines between B2B and B2C.
In an interview with Digiday last year, GE’s executive director of global digital marketing Linda Boff said that social platforms have allowed the company to get closer to its customers and tell stories about the human impact of what it does.
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by David Moth
08 May 2013 14:55pm
1 comment
The UK’s online gambling sector was worth more than £2bn in 2012 and bookies have been quick to adapt to the digital world to make sure they are maximising their market share.
For example, most of the major bookmakers have smartphone apps and Paddy Power has come up with some excellent viral ads to help raise its profile.
It’s an industry we’ve touched on previously, with stats showing the Irish betting shop is the top performing brand on social networks while Coral proved to have the most user-friendly website.
And with this in mind, I thought it would be interesting to take a closer look at how William Hill uses the four main social networks.
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by David Moth
01 May 2013 10:23am
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