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10 interesting digital marketing stats we've seen this week

Here are some of the most interesting digital marketing stats we've seen this week.

Stats include mobile strategy, interactive and outdoor advertising, email open rates, and online customer service.

For more digital marketing stats, check out our Internet Statistics Compendium.

by Graham Charlton 22 March 2013 13:02pm 3 comments

This week's top six infographics

Once again we round up six of the best infographics we've seen in the past week.

The topics include social media demographics, creative employment, Google+, and when to post on Facebook...

by Graham Charlton 22 March 2013 10:48am 7 comments

This week's top six infographics

Once again we round up six of the best infographics we've seen this week.

The topics include email marketing best practices, Twitter, social CRM by numbers, Google+, and reasons to use video content in B2B marketing.

by David Moth 15 March 2013 13:01pm 3 comments

10 interesting digital marketing stats we've seen this week

Here are some of the most interesting digital marketing stats we've seen this week.

Stats include tablet traffic, digital marketing budgets in 2013, retail sites in paid search, tablet ad CTRs and Gucci's mobile commerce revenues.

For more digital marketing stats, check out our Internet Statistics Compendium.

by David Moth 15 March 2013 12:01pm 3 comments

10 more valuable Google Analytics custom reports

Last week I published a list of ready-made custom reports for Google Analytics, including ways to measure links, PPC campaigns, sales by time of day and more.

The reaction was very positive, and in the comments and related G+ discussion, more great custom reports were suggested, so I've rounded them up here.

by Graham Charlton 11 March 2013 13:56pm 17 comments

10 tips for improving the click and collect customer experience

Click and collect (or reserve and collect, or whatever) is becoming ever more popular, to the extent that it is now a vital offering for any large multichannel retailer.

The reason? It fits perfectly with customer research behaviour, and allows retailers to drive footfall into their stores.

The experience must be right to maximise sales, and a new report from ExperienceLab looks in detail at the click and collect experience of major UK retailers.

It's a big report, but I've summarised some of the findings here and pulled out some key tips for retailers...

by Graham Charlton 07 March 2013 11:07am 4 comments

10 valuable Google Analytics custom reports

Google Analytics's standard reports can be limited, so a little customisation is necessary to improve the quality of insight you can gain.

If like me, you're a relative amateur with Google Analytics, ready-made custom reports can save you a lot of time.

There are various reports here, some useful for publishers, some for ecommerce sites, and some for SEO analysis.

Just log in to your Google Analytics account and click the links to add these to your custom reports list...

by Graham Charlton 05 March 2013 11:21am 29 comments

The Twitter landscape of 2013: recommendations for brands

As brands continue to increase investments in Twitter as a communication increasing opportunities arise to learn from the activity taking place on the and how to better use it to your advantage from a business perspective.

A Brandwatch report, which has studied over 10,000 random tweets has established some key trends that will impact the way we use Twitter in 2013.

The results, which analysed brand mentions and consumer voice, are especially important for brands to understand Twitter as a communication channel.

by Tim Grimes 01 March 2013 09:47am 2 comments

40% of consumers are unaware that Google Adwords are adverts

Research carried out by Bunnyfoot suggests that many people are unaware of the difference between paid and organic search listings, with 40% of web users unaware they were adverts.

While conducting a research project for an insurance sector client, Bunnyfoot discovered that 81% of users clicked on Google Adwords listings as opposed to natural search results.

Further investigation of this surprising bias revealed that 41 out of the 100 individuals tested did not know that Adwords were paid-for adverts, believing them instead to be the most authoritative links.

by Graham Charlton 28 February 2013 11:19am 6 comments