Americans are suffering from "email fatigue." At least that's the take away from a new study from marketing service provider Implix, which found that Americans are one of the least likely groups to open emails worldwide.
Due to its newness, social media is fast gaining ground with marketers as a way to reach out and build relationships with consumers. But a turn away from email messages could also make social media the go to for marketers trying to reach customers and grow revenue.
39% of UK consumers claim that the marketing emails they receive are less relevant than they were 12 months ago, which suggests that brands need to improve to keep customers engaged.
According to an e-Dialog E-mail Attitudes Report, which surveyed 2,000 UK adults, there is a 34% increase in the number of people who are finding emails irrelevant to them, compared to the 2009 report.
Publishers and agencies often have a hate-hate relationship with advertising networks. But as much as ad sellers might hope, it doesn't look like networks are going away any time soon.
In fact, according to Adify study released today, ad network adoption is up 24% since May of 2008. At during "The Future of Ad Exchanges & Networks" panel at the OnMedia conference in New York on Tuesday, it became clear that ad networks are far from dead. And while they may not be called ad networks next year, the technology will continue to exist and thrive.
Brands online and offline struggle to get consumers to spend money at their stores and win them over about products and services. But once they have their customers' attention, marketers often don't do enough to retain it.
According to a new report from the CMO Council, marketers are under-valuing perks,
discounts, deals and other opportunities, even as customers' interest in loyalty programs grows.
Email deliverability remains a problem, particularly in North America, where 20 percent of permission-based commercial email landed in the junk folder or wasn't delivered at all.
Things went slightly better last year in Europe where 3.6 percent of the same type of email was junked and another 11 percent went missing entirely. The Asia Pacific region performed marginally better.
The end of the recession has been very slow coming, and for the travel industry, very eagerly anticipated. Towards the end of 2009, airlines began to see lost revenues returning, but according to Compete, that has more to do with diversification than large increases in air travel.
According to the analytics firm, many airline websites have partnered with other travel retailers to offer cruises, hotels and car rentals. The trend has helped buoy sales and site visits in 2009. But is it sustainable?
It’s around six months since I last threw out some truly mindboggling pieces of data surrounding social media. So, what’s happened between then and now?
I try to put as much information as I can into Econsultancy’s Social Media Statistics, which is part of our Stats Compendium (a truly awesome resource) but I find it’s always interesting to go back and review the old against the new.
So, I’ve collected as much as I can from my previous insane snippets of data and benchmarked it against the here and now, alongside rooting out some new stuff for you to mull over.
A new report suggests that multichannel retailers need to integrate their offline and online inventory more closely to avoid losing sales as customers switch between channels.
According to the Multichannel Retail Report from GSI Commerce, if customers can't find an item instore and decide to look for it online, 69% would compare prices across other websites, meaning that risk losing potential sales to rivals.
57% of merchants see online fraud as the greatest threat to their business, while they expect to lose an average of 1.8% of their income to fraud.
This is one of the findings from Cybersource's 2010 UK Online Fraud Report, which surveys consumers and retailers about how fraud affects their business and shopping habits.
More online retailers are now beginning to offer more flexibility in their delivery options, such as next-day and Saturday delivery.
According to the new E-commerce Retail Delivery Report from Snow Valley, 64% of the retailers studied provide choices for customers about when the delivery
However, a lot of online retailers still have some way to go to offer the kind of flexibility that online shoppers would like.