Digital Marketing Blog
Polly Gowers is the managing director of Everyclick, the UK-based search engine which gives away half of its gross revenues to good causes. Launched last year, it syndicates search results from Ask.com and is being used by several charities as a fundraising tool.
We asked Polly a few questions about how the company has been able to influence users’ search habits, and how its new round of funding is going.
Despite the fact that Firefox 2.0 was only released last month, Mozilla is to release the new version of its browser as early as next year.
The rival to Microsoft's Internet Explorer has increased its share of the browser market since the release of Firefox 2.0 to nearly 11% in the US, 22% in the UK, and an average of 23.2% across Europe.
The Financial Services Authority has expressed its concern about the rise in phishing scams to a Lords Parliamentary sub-committee, claiming that such incidences are on the rise.
A spokesman from FSA’s Crime Team told the Lords that such attacks have risen by a staggering 8,000% over the past two years.
Of course this statistic merely reflects a rise in 'reported' incidents, which does necessarily paint a precise picture of what's going on.
Despite the number of e-commerce websites on offer, the UK's internet users seem to be playing it safe and doing the majority of their shopping at the more established ones.
According to Royal Mail research, despite the fact that there are more than 26,000 retail websites, 72% of online shoppers are buying from less than ten online retailers each year, with the average customer using just eight different e-commerce websites.
StumbleUpon yesterday announced the launch of a new video service that will offer viewers a selection of videos from YouTube, Google Video and MySpace, based on their personal preferences.
StumbleUpon has until now been known for a browsing application which helps Web users discover sites based on the ratings of users with similar tastes. It is now applying the same idea to video. And it's pretty cool.
Glam, an online fashion and lifestyle publisher, has announced that it has raised $18.5 million in venture funding, which it plans to use for mergers and acquisitions.
Glam Media, which claims to have had 8 million unique users in November, has also announced a deal with Hearst magazines to add content from Marie Claire to Glam’s sites.
Reevoo, the UK-based online customer review aggregator, has secured £2.5m in a Series-A funding round led by
The investment will see the firm expanding its Reevoomark service, which provides independent product reviews from confirmed purchasers to consumer tech sites such as Comet, Dixons, Currys, Jessops, Orange and Misco.
There have been plenty of forecasts about the rosy future of online advertising recently, not least figures released by ZenithOptimedia last week which say the internet will account for 20% of UK advertising revenue within three years.
What isn't clear from this and other forecasts is the increasingly prominent role that Online Advertising Networks will play in this fast evolving landscape.
This week’s news that Myspace has overtaken Yahoo! in terms of page views seems to have kicked off a much-needed debate about how sites' popularity is measured.
Research, released by comScore on Tuesday, found the social networking site had 0.6bn more page views than Yahoo! in November – a boost to Fox Interactive Media in its battle with the web giant for ad dollars.
Gartner yesterday released its ten key predictions for business and IT in 2007 and beyond. These included forecasts that PC prices will halve by 2010, and that Vista will be the last major Windows release.
Another prediction caught the eye though - that the blogging phenomenon will peak next year and level out thereafter.