NameChristian Louca
Job TitleFounder - New Mobile Start-Up
OrganisationStealth Mode
Member Since6 Jan 2010
Areas of ExpertiseAffiliate Marketing, E-commerce, Mobile, Online Advertising, Social Media
Contact Details
Email:
Mobile: 07971055798

About Me

My Blog: www.christianlouca.com

To be integral, passionate, determined and to enjoy life. 

In depth experience in mobile, across marketing, internet and advertising. Previously, at a young age, founder of his own Brighton based small mobile content & marketing agency Trusted Media Limited, working with mobile operators, brands and record labels on a global basis. Subsequently, Senior New Business Director at mobile marketing company Enpocket at the merger with Nokia Interactive (now NAVTEQ). More recently, UK Managing Director at YOC Limited and Global Managing Director at YOC Performance, both subsidiaries of Europe's' largest mobile technology and advertising provider, YOC AG. His experience with YOC included building two profitable mobile advertising businesses from the ground up to multimillion revenues within a 4 year period and developing the YOC UK premium advertising business into the market leader.

Clients included: Coca Cola, Barcadi, Johnson & Johnson, Nike, Kraft, Samsung, Mercedes, GM, Volvo, Deutsche Bank, Deutsche Postbank, Group M, Proximity, BD-NTWK, Masterfoods, Nestle, Vittel, Disney, Wikipedia, Accuweather, 123play.com, Teletext, PC Advisor, Macworld (IDG Communications), Pistonheads, Auto Car, Stuff.tv, What Car (Haymarket Consumer Media), Perez Hilton, Digg, DivX, Peperonity, Flirtomatic, Qeep, 3G Hutchinson, Bebo, Digital Spy, Racing Post, Eurosport, The Independent, The Guardian, The Daily Telegraph, The Sun, The Times, Trinity Mirror, New York Post and 20th Century Fox.

Part of the IAB Mobile Leadership council and member of the mobile marketing association.

Founder - New Mobile Start-up

(Wireless Industry – November 2011 - Present)

Working on the next big thing.

Global Managing Director - YOC Performance

(Wireless Industry, August 2010 – November 2011)

 In my role as Managing Director at Ubiyoo Ltd, a YOC Group Company (full service mobile solution provider), I am charged with the development of global strategy and driving growth. I have full P&L responsibility. YOC’s current areas of focus are mobile marketing, mobile internet and mobile advertising solutions. We work with many major consumer facing brands across Europe, implementing over 1700 mobile marketing campaigns, building over 600 mobile portals and initiating over 2 billion on pack promotions.


Ubiyoo is a web-based, self-service marketplace for advertising on mobile phones. Our system enables advertisers to create and manage their mobile campaigns. The platform enables publishers and developers to monetise their mobile inventory.

Managing Director - YOC Limited

(Wireless industry, November 2009 — August 2010)

 In my role as Managing Director at YOC, a full service mobile marketing agency, I am charged with the development of UK strategy and maintaining the growth of the UK team through both organic and non-organic expansion methods. I have full P&L responsibility and lead the mobile advertising division. YOC’s current areas of focus are mobile marketing, mobile internet and mobile advertising solutions. We work with many major consumer facing brands across Europe, implementing over 1200 mobile marketing campaigns, building over 400 mobile portals and initiating over 2 billion on pack promotions. 


I am responsible for YOC’s partnerships with international Publishers and Media Owners, helping them with the conceptualisation, monetisation and marketing of their mobile portals. We have one of the largest off-portal media networks across Europe which we use to successfully run mobile advertising campaigns for many brands (across Automotive, Financial, Technology, Gambling, Cosmetics, FMCG, Entertainment sectors) and the Go My

UK Country Manager & Head of Publishers

(Wireless industry; Marketing and Advertising industry, March 2008 — November 2009)

Implementation of overall UK strategy 
Build resource infrastructure
Build brand value of the YOC Group in the UK Market
Achieving sales targets & driving profitability
Relationship builder
Work with oversees creative and technology departments to deliver groundbreaking solutions
Build Partnerships with local Publishers and Media Owners to create YOC Group UK Mobile Media Network
Build Partnerships with International Publishers and Media Owners within Europe to continue growth of the YOC Group Mobile Network.

New Business & Strategic Accounts Manager - Nokia Ad Business

(Wireless industry, October 2007 — February 2008)

Business development, achieving sales targets & driving profitability 
Develop strategies and brand solutions 
Management of Key Account: Trinity Mirror 
Lead clients towards the right solution 
Relationship builder with key client personnel 
Work with creatives and technology to deliver groundbreaking solutions
Work with other creative and media agencies to develop integrated solutions whilst making sure that mobile ideas are heard and developed as part of an overall plan

New Business Director - Enpocket

(Wireless industry September 2007 — February 2008)

Business development, achieving sales targets & driving profitability
Develop strategies and brand solutions
Management of Vodafone Enterprise Business
Lead clients towards the right solution
Relationship builder with key client personnel 
Work with creatives and technology to deliver groundbreaking solutions
Work with other creative and media agencies to develop integrated solutions whilst making sure that mobile ideas are heard and developed as part of an overall plan

Founder & Business Development Director - Trusted Group

(Wireless industry, August 2006 — September 2007)

Business Development Director - Responsible for new and repeat business. Driving sales and profitability. Developing sales strategy and analysing industry models and trends. Account management and contract negotiation.

Founder & Managing Partner - Trusted Digital

(Wireless Industry, May 2005 — September 2007)

Managing Partner and Head of Business Development.

Founder & Managing Director - Trusted Media Ltd

(Wireless industry, 2004 — September 2007)

To oversee the day to day operations and responsibility for Business Development and Global Licensing.

Founder - Trusted Recordings (Self-employed)

(Music industry, 2001 — September 2007)

Founder of Trusted Recordings Record label.

My Links

My Blog

Education and Qualifications

Leeds Met University

2001-2003

Maidstone Grammar School

1993 — 2000

Eylesdon Court Private School

1985 — 1996

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