|Job Title||Senior Director - Marketing|
|Member Since||16 Jan 2009|
|Areas of Expertise||B2B Marketing, Email Marketing, Social Media, Strategy and Planning, Marketing Automation|
I have 20 years’ marketing leadership experience in internet, e-commerce, enterprise software and SaaS. I've helped move markets, build awareness and generate demand at innovative businesses such as Oracle, Ariba, Cramer, ShipServ and now Silverpop.
Over the past 10 years I've specialised in connecting sales and marketing, pioneering the use of behavioural and social media strategies to drive demand. I was an early adopter of marketing automation technology, building award winning initiatives that drove revenue and increased conversion rates.
A regular speaker on content marketing, marketing automation and inbound marketing, my presentations have been viewed/downloaded over 10,000 times in the last year alone.
In 2009 I was named Marketer of the Year by B2B Marketing Magazine.
Senior Director - Marketing at Silverpop
From November 1, 2012 and still in this role.
Director, Global Marketing, Expedia Affiliate Network at Expedia
From May 1, 2011 until October 1, 2012.
Chief Marketing Officer at ShipServ
From January 1, 2007 until May 1, 2011.
Global Marketing Director at Amdocs
From January 1, 2006 until January 1, 2007.
Head of Enterprise Marketing at Microsoft
From January 1, 2003 until January 1, 2006.