| Name | Malcolm Aldridge |
|---|---|
| Job Title | Digital Marketing Consultant |
| Organisation | SDL |
| Subscription Level | MSc |
| Registered Since | 1 May 2008 |
| Areas of Expertise | Email Marketing, Mobile, Social, Community Management, Strategy & Operations |
| Contact Details |
Email:
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About Me
Email Marketing Specialist with an excellent understanding of all Digital Marketing communication channels. I specialise in email delivery, fulfilment and email marketing strategy.
I have a background in Database and Direct Marketing and have a keen interest in Mobile and Social Marketing, I am currently studying an MSc in Digital Marketing Communications to validate and further my knowledge in other areas of digital marketing.
I am currently studying the Econsultancy/MMU MSc in Digital Marketing Communications and am in my third year of this course. As part of this I am researching “The impact Smartphone are having on the effectiveness of email marketing and on mobile users purchase behaviour” for my dissertation.
My Links
Twitter
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LinkedIn
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Education and Qualifications
MSc in Digital Marketing Communications
- 2011/2012: Year 3, Dissertation
- 2011: Year 2, Module 6, Developing Professional Practice
- 2011: Year 2, Module 5, Measurement, Monitoring and Management
- 2010/2011: Year 2, Module 4, Customer Management & Retention Concepts in DMC
- 2010: Year 1, Module 3, Work-Based Learning (Interpersonal Communications, Business Culture & Organisation, Consultancy Process)
- 2010: Year 1, Module 2, Acquisition & Conversion Concepts for DMC
- 2009/2010: Year 1, Module 1, Strategic Planning for DMC
Professional Development Training
- 2011: Effective Web Measurement (Econsultancy)
- 2011: Legal Issues: Considering Compliance (Econsultancy)
- 2010: Project Skills for Digital Marketers (Econsultancy)
- 2010: Email Marketing for Retention (Econsultancy)
- 2010: Social Media & Customer Service (Econsultancy)
- 2010: Customer Experience (Econsultancy)
- 2010: Mobile Marketing (Econsultancy)
- 2010: Email Marketing (Econsultancy)
- 2010: Online-PR & Social Media (Econsultancy)
- 2010: SEO - Natural Search Engine Marketing (Econsultancy)
- 2009: Planning Effective Digital Campaigns (Econsultancy)
- 2009: Fast Track Digital Marketing (Econsultancy)
- 2009: Usability and User Experience (Econsultancy)
- 2009: Started MSc in Digital Marketing Communications (Econsultancy/MMU)
