Tim Leighton-Boyce

Name	Tim Leighton-Boyce
Job Title	Analyst
Organisation	CxFocus
Member Since	8 Mar 2005
Areas of Expertise	E-commerce, Web Analytics
Contact Details	Email:

About Me

Started in retail and mail order back at the end of the seventies.
Spent a while in magazine publishing.
Got involve in creating web sites in 1994. Launched an early user-generated guide to the UK (now in its second decade, though I have no connection with it). Worked on early online promotions and even experimental online shops for various clients. Spent a lot of time trying to track visitors, as opposed to 'hits', using the log file analysis tools of the time.
These days I have combined two strands from my career:

Mail order customer experience from my retailing days
On-line user experience and web analytics from my long on-line history to offer consultancy and analytics services to small/medium retailers.

I usually work on a retainer basis on projects lasting months or years, but I also work on shorter engagements providing e-commerce site audits and analytics mentoring.
Given my holistic approach to e-commerce I have a strong involvement in Usability, SEO and SEM, but with all but the smaller clients I work in conjunction with agencies specialising in those fields.

My Links

E-commerce and Customer Experience Blog
Advice for ecommerce retailers on how to increase revenue by using analytics, surveys and usability tests to improve customer experience and the effectiveness of their marketing.