| Website | www.platform161.com |
|---|---|
| Company / Organisation Type | Vendor / Technology Supplier |
| Areas of Expertise | Online Advertising, Optimization, Marketing Automation |
| Industry Focus | Publishing, Media & Entertainment, Technology |
| Address |
Jacob Obrechtplein 1b 1071KS Netherlands |
| Date Established | 1st January 2012 |
Description
Platform 161 is the first independent technology provider that enables online players to easily increase and optimize their ROI in real time across all inventory sources and has fully integrated the main Real Time Bidding platforms.
The company offers a cutting-edge technology solution that enables its clients to holistically optimize their inventory across all sources in real time. The agnostic technology approach of Platform 161 gives advertisers the power to completely control a brand safe environment through detailed reporting, targeting and to optimize their ROI. The technology solution empowers media companies by providing them with ad serving, audience collection & targeting, access to inventory, and a CRM in one place.
