| Date | 2nd February 2011 (8:30am – 10:15am) |
|---|---|
| Venue | Etc Venues, The Hatton, London, United Kingdom |
| Duration | About 2 hours |
| Cost | $160.00 |
About the event
Overview
Econsultancy’s unmissable annual preview of the essential upcoming marketing and media trends you need to know.
The media and communications landscape continues to develop at a blistering pace, with consumer behaviour adapting rapidly to new technologies and platforms, making it critical for brands to be ready for the future. This session will explore the strategies you need to help future-proof your brand in 2011 and beyond.
As clients play an ever more active role in the content ecosystem, new opportunities are opening up for brands to connect and interact with their customers in new and exciting ways. Packed with cutting edge examples, the session will challenge the way you approach your communication strategy and stimulate you to think laterally about your brand's presence in an ever-changing world.
- The key trends that mattered in 2010
- A look into the future. The technologies, platforms, developments, and changes in consumer behaviour that will matter in 2011, including a look at:
- The expanding role of owned and earned media in the media ecosystem
- New platforms, new interaction – where next for iPads and apps?
- The changing role of data in content - including data visualisation, mobile, location, data mash-ups
- Digital content as a service, social commerce
- Agile marketing & content – how brands can be more adaptive and responsive in the new connected, always on, real-time, environment
Speakers' and panelists' profiles
Neil Perkin – Founder, Only Dead Fish
Neil is a renowned blogger, writer and the founder of Only Dead Fish, a digital and media consultancy that specialises in applying strategic understanding of social and emerging media technologies to help businesses innovate and optimise their effectiveness within the new, networked communications environment.
Neil has over 20 years media owner experience and was latterly the Director of Marketing & Strategy and Digital for IPC Media, the largest consumer publisher in the UK and publisher of multimedia brands including Wallpaper, Marie Claire and the NME. In this capacity Neil ran award-winning strategy, planning and consumer insight functions and was at the centre of defining and implementing the digital strategy for one of the largest media owners in the UK.
Neil is a columnist for New Media Age, and authors one of the most popular and authoritative media and marketing blogs in the UK (as ranked by Advertising Age). He is a regular keynote speaker across Europe on content strategy, emerging media, digital commercial strategy and social technologies, and writes for BrandRepublic, FutureLab, Marketing Week, Mediatel and Canvas8 amongst others. Neil is an associate of The Futures Agency, a collaboration of some of the world's leading media thinkers and futurists, and for people who like shiny things, has won more industry awards than just about anyone in UK media, with five awards to his name including a Campaign Award, two Media Week Awards and an Association of Online Publishers award.
Venue
Enquiries
For any enquiries, please contact training@econsultancy.com or call 020 7269 1470.
