B2B Social Media Marketing Campaign Examples
Job of the week
Featured threads
- How relevant do links need to be? 14 replies
- Tracking Online Response to Marketing/Communications Activities 8 replies
- Behavioural targeting software 4 replies
- Penalty avoidance on English-speaking foreign sites 5 replies
- 3 way linking - good or bad? 21 replies
Most viewed threads in last month
Most active threads in last month
- Best Practice SEO Guide Jan 2012 2 replies
- ZNAP 0 replies
- internet marketing consulting service 0 replies
- How to build your audience in social networks? 0 replies
Founder at FeedMagnet
02 December 2012 19:52pm
It seems like most B2B marketers are a little behind consumer brands with regards to social, but a few B2B brands are really innovating in the space. I put together a few examples of what I believe to be great B2B social media marketing campaigns in this blog post:
http://www.feedmagnet.com/blog/b2b-social-media-marketing-examples/
Examples include GE putting employee tweets on their home page, Dow including social posts on campaign landing pages, and brands like Cisco, Oracle, National Instruments, and Jive using social media at B2B events.
I'm curious what other good examples of B2B social media marketing this community has seen or participated in.
Digital Strategist at Converge+UK
03 December 2012 16:03pm
Thanks for these B2B social media case studies! I'm putting together a book on B2B social media so it's a timely post.
The book outline is at:
http://www.peterjthomson.com/2012/11/b2b-social-media.html
B2B companies should be ahead of B2C companies because of the importance of personal one-on-one relationships. It's a shame that they're not.
SEO Specialist at UC4 Limited
24 April 2013 10:31am
This is really helpful thanks, I am beginning to work on my company Social profiles so this has actually given me some inspiration and guidance.
Much appreciated