Can anyone point me in the direction of a good information source for best practice on bulk sending eDMs? I want to find out information on how to stop being seen as a 'spammer' (- more than just the subject line used etc).

Also if you have been identified as spam by any of the main email providers, how do you approach them to reverse this decision?

Dear Caroline,

To start with I would advice you to focus on permission based email marketing. Permission, opt-in, is among the top best practices, i.e. send email marketing messages only to those who have given you a prior consent. Here is a link to a whitepaper that you might find helpful:

Email Marketing Best Practices
Winning Techniques for Today and Tomorrow
http://www.lsoft.se/resources/wp-email-marketing.pdf

Three basic starting steps shortly:
1. Inform and promote the benefits of your mailings
2. Obtain permission via double opt-in
3. Provide a prompt opt-out
http://www.lsoft.se/news/optinpractices-eu.asp

Best,
Outi

Hi Caroline,
It's a fairly complex process getting through the various, ever changing policies of a multitude of different ISPs. We had issues not so long ago and worked closely with our chosen email broadcast company Lyris in resolving them. Firtst step was ensuring that all of the coding of the emails was clean, as this can effect the quality score of your email, and we did see some results through changing the coding. The biggest issue is usually the reputation of your doman name, or the domain name that you send emails from, making sure that your spf records and sender id's all match for any IP addresses. Many email broadcasters send your emails through a shared IP so if someone that shares your IP flouts the rules in any way, you could suffer. this is why we set up a unique IP, and deliverbility is now higher than ever. Can't point you in the direction of a white paper explaining this but my advice is to use a email broadcast agency if you are not as they 'do' emails full time and will always be best placed to keep you up to date on any changes. Lyris don't charge for account management so are very cost effective, but there are loads out there.

Hope i've been some help.

Kevin

On 10:51:46 6 May 2008 Cazza111 wrote:

Can anyone point me in the direction of a good information source for best practice on bulk sending eDMs? I want to find out information on how to stop being seen as a 'spammer' (- more than just the subject line used etc).

Also if you have been identified as spam by any of the main email providers, how do you approach them to reverse this decision?