FUNNEL Agenda
Last year, FUNNEL was built around four tracks; Attract, Engage, Nurture and Convert. This year, we've tightened the model to address the key organisational issues that have arisen since. Now organised around the four disciplines of Plan, Attract, Engage and Align, FUNNEL has been designed with busy marketing and sales strategists in mind.
The content-led event combines ‘big picture’ vision with practical advice from front-line revenue marketers plus quick tours and deep dives into the latest marketing automation and lead management software & services.
| Plan | Attract | Engage | Align | |
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David Dorling
Head Global Marketing, Swiss Post Solutions
Talking on: Justifying the investment in marketing automation with the Executive Board - a recent case study
P
Jurgen Heyman
Vice President, Managing Director , SPI sales
Talking on: What sales people want from marketers to help them drive revenue
L
Brendan Dineen
Director of Demand Programs , IBM
Talking on: Does the Funnel model actually exist anymore as a way to plan demand generation?
P
Lisa Hutt
VP EMEA Marketing, Concur Technologies
Talking on: Developing your team and processes for lead-to-revenue success
P
Lucy Dawson
Digital Content Executive, Lloyd's of London
Talking on: Combining social media and content to develop longer lasting relationships
E
John Fernandez
Director Online Marketing, IntraLinks
Talking on: So, you've generated the demand and leads. Now what?
L
Craig Johnston
Digital & Social Media Strategy Specialist, Standard Life
Talking on: Using social media and communities to increase peer to peer engagement, interaction and recommendation
E
Daniel Rowles
Managing Director, TargetInternet.com
Talking on: Look before you leap - how to use data and analytics to bolster your lead campaigns at each stage. A DuPont case study.
A
Fergus Gloster
Managing Director EMEA , Marketo
Talking on: Real Sales and Marketing Alignment: Drive Revenue and Achieve Explosive Growth
L
Kieran Flanagan
Online Marketing Manager EMEA, Marketo EMEA
Talking on: Taking your Inbound Marketing to the Next Level
A
Ian Harris
CEO, Search Laboratory
Talking on: B2B Global Expansion: Attracting international trade online
A
Andy Muldoon
Digital Effectiveness Lead, Deloitte
Talking on: Marketing enablement: how to tool up marketers to work best with their sales force
L
Stan Woods
Managing Director, Velocity
Talking on: Using content marketing to segment and engage your audience. A Canonical Case Study
E
Simon Knight
Sales & Marketing Solutions Channel Leader, D&B
Talking on: CRM enabled sales and marketing alignment
L
Steve George
VP Business Development, Canonical
Talking on: Using content marketing to segment and engage your audience. A Canonical Case Study
E
Bob Apollo
Managing Partner, Inflexion-Point
Talking on: How today's most successful companies are using aligned planning processes to drive superior sales and marketing performance
P
James Cox
Managing Director, Tracepoint
Talking on: How to Create Content that Converts: Practical Advice with a Case Study
E
Ben Chamlet
Product Consultant, Silverpop
Talking on: Automated and Dynamic: Lead Nurturing from the Inside
A
Adam Berry
Sales Executive, Pardot
Talking on: How to Create Content that Converts: Practical Advice with a Case Study
E
Steven Elliott
Managing Director, MarketOne Digital
Talking on: Rebuilding the plane while flying : Getting the right mix of inbound and outbound to hit your number
P
Alastair Brown
Head of Acquisition Marketing, EMEA - Cloud & SMB, Rackspace Hosting
Talking on: Channel mix and investment: how best to attract quality leads?
A
Parry Malm
Account Director, Adestra
Talking on: And the best subject line ever is...how it will boost your lifecycle marketing programmes
A
Paul Lee
Regional Sales Manager, Eloqua
Talking on: Integrating Marketing Automation and CRM Systems - Eloqua case study
L
Andrew Freeman
CEO, CRM Technologies
Talking on: Right Content, Right Person, Right Time – McAfee Lead Nurture Programme
E
Linus Gregoriadis
Research Director, Econsultancy
Talking on: Planning the right marketing automation technology partner: The Econsultancy view
P
Plan
The senior stream: covering Strategy, Planning, Cultural & Organisational Change, Team Structures and Accountability.
- Developing your team and processes for lead-to-revenue success
- One Size Does Not Fit All: How to close more deals using Big Data analytics. Understand who’s on your website, what they want and create a personalised experience.
- Rebuilding the plane while flying : Getting the right mix of inbound and outbound to hit your number
- Does the Funnel model actually exist anymore as a way to plan demand generation?
- Planning the right marketing automation technology partner: The Econsultancy view
- Justifying the investment in marketing automation with the Executive Board - a recent case study
- How today's most successful companies are using aligned planning processes to drive superior sales and marketing performance
Attract
Dive into the demand generation tactics including email, search, content marketing, social, prospecting, lists, data management and channel marketing. It’s all about acquiring new names and new leads.
- Channel mix and investment: how best to attract quality leads?
- Automated and Dynamic: Lead Nurturing from the Inside
- B2B Global Expansion: Attracting international trade online
- Inbound Marketing - More customers for less money
- And the best subject line ever is...how it will boost your lifecycle marketing programmes
- Taking your Inbound Marketing to the Next Level
- Look before you leap - how to use data and analytics to bolster your lead campaigns at each stage. A DuPont case study.
Engage
Develop stronger relationships with prospects until they are sales-ready. Plus new engagement tactics including behavioural targeting, analytics, testing and marketing automation, lead scoring and integrated telemarketing.
- Using social media and communities to increase peer to peer engagement, interaction and recommendation
- Content: make do and mend
- Right Content, Right Person, Right Time – McAfee Lead Nurture Programme
- The 5 Truths of Modern Marketing
- How to Create Content that Converts: Practical Advice with a Case Study
- Using content marketing to segment and engage your audience. A Canonical Case Study
- Combining social media and content to develop longer lasting relationships
Align
Spotlight on the ultimate aim: the handover, the revenue and the reporting. Specifically, how to effectively use CRM, campaign management, revenue performance management and customer lifecycle marketing.
- So, you've generated the demand and leads. Now what?
- Integrating Marketing Automation and CRM Systems - Eloqua case study
- CRM enabled sales and marketing alignment
- Marketing enablement: how to tool up marketers to work best with their sales force
- Real Sales and Marketing Alignment: Drive Revenue and Achieve Explosive Growth
- What sales people want from marketers to help them drive revenue
- Presentations from the day will be available online. We will be in touch with further information.
