DMA Panel: The Age of Big Data
The Sound you Hear is Opportunity Knocking - Do You Know How to Take Advantage of It?
Big Data, never sleeps...Data is being generated 24/7 with mobile devices, sensors, the Internet, social media postings, e-comm platforms, POS systems, etc. Challenges exist to have a scalable infrastructure to manage both structured and unstructured data, internal and external sources, and to house and integrate all of this data in a logical fashion; but the real challenge lies in the ability to display, filter and develop meaningful insights to drive your business. Big Data is now deemed a critical key performance factor for competitive advantage and growth equally as important as brand equity. Hear a discussion about the scale of this challenge, the opportunity, how you should prepare yourself and your organization, and what you can do to jump into this with your eyes wide open, even while sleeping...
About the speakers
Bernice Grossman, President & Owner, DMRS Group, Inc. - (Moderator)
Bernice Grossman, 2001 Silver Apple Award recipient for lifetime achievement in Direct Marketing created DMRS Group (DMRS) in 1983 as an independent, vendor-agnostic consultancy that has, as its primary focus data – direct, digital, behavioral, attitudinal, demographic, psychographic, transactional, and geographic. DMRS determines the complete scope of a customer's project; "architects" the solution, and administrates the vendor solution that integrates all of the systems to deliver marketing databases (MDB’s), CRM’s, and/or Marketing Automation systems that have contributed heavily to the success of leading national marketing programs. (www.dmrsgroup.com).
She is a Board Member of ECHO, Co-Chair of the Marketing Technology Council, and former Chair Person of the DMA’s Business-to-Business Council. She was named to BTB Magazine’s Who’s Who in B-to-B in 2006.
DMRS clients have included Coca Cola, Epson, Level 3, Microsoft, Pfizer, and United Airlines, among others.
Barry Gold, Principal, New Gold Ventures
Barry is a seasoned consultant with thirty years of experience related to information services. Today, his focus with leading information services companies, as well as start ups, is developing markets, monetization opportunities, product strategy and go to market execution for diverse consumer and business information assets. Barry also works in an advisory capacity regarding information based marketing service providers helping Fortune 1000 global retail, software and manufacturing organizations identify and select the right resources and partners. Separately, Barry works with numerous small software start up businesses helping their executive teams with strategy, partnerships, distribution models and deal negotiation.