How Social Influence Drives Traditional Media
Too many companies have been quick to throw social media in a box separated from the rest of their marketing mix, when in fact it changes everything about how "traditional" public relations and even advertising are executed. We'll go over case studies of how big social media platforms and Muck Rack -- a network for journalists, PR pros and marketers -- are being used by smart companies for media outreach.
About the speakers
Gregory Galant, Co-Founder & CEO, Sawhorse Media
Gregory Galant is the cofounder and CEO of Sawhorse Media, a movement to make it easy to find the right people on the social web through products including Muck Rack and the Shorty Awards. Muck Rack is the leading network for journalists on social media which TheNextWeb called Òone of the most useful tools ever invented for media professionalsÓ. The Shorty Awards honor the best of social media; past winners include Ricky Gervais, Cory Booker, Conan O'Brien, Sesame Street, Neil Patrick Harris, Mike Bloomberg and NASA.
Previously, Greg was an associate producer at CNN.com where he analyzed the latest trends in citizens' media. Greg has worked at Newlight Associates, a $120M technology venture capital firm. In 1996, Greg founded Halenet, an award-winning Internet strategy firm while in high school.
To help fellow entrepreneurs, Greg created Venture Voice, a podcast interview series with the founders of Twitter, LinkedIn, The Vanguard Group, Brooklyn Brewery and more. Greg's a mentor in the TechStars startup accelerator. BusinessWeek named him one of the "Best Young Tech Entrepreneurs". He's also a member of Twitter's exclusive first name club. You can follow him at @gregory