What the Hell is Content Marketing?
Jim Howard, CEO of CrownPeak, will talk about how content is being used as the central marketing device by many of today's most effective marketing organizations. Elements covered in this talk:
1. Device and Location Specific Content Strategies
2. Multi-Channel, Integrated Approaches
3. Personalization, Targeting, and Content Analytics
About the speakers
Jim Howard, Chief Executive Officer, CrownPeak
As CEO, Jim is focused on advancing CrownPeak's leadership in the software-as-a-service market. Under Jim’s leadership since its founding in 2001, CrownPeak has become the market leading company in cloud-based content management software. Among the companies in the CrownPeak client roster today are Staples, Skype, MetLife, Intercontinental Hotel Group, Kaiser Permanente, Moog, and the State of Virginia. CrownPeak has been named as one of the 100 most influential companies in Online Content by eContent Magazine, and was chosen as an SIIA Codie Award finalist for Best Content Management Solution three years in a row. Jim was named by CMSWatch as one of the 20 People to Watch in Content Management.
Jim’s professional background combines extensive startup experience with years of software development and professional services delivery and management. He has spent the past eleven years working with web content management and search technologies.
Jim previously held senior executive positions in professional services management, sales, and operational management with companies such as USWeb, MarchFIRST, and successful startup, W3-design.