Aparna Mukherjee (@aparnamuk)
A digital journalist and editor, Aparna develops and engages new audiences across platforms for some of the world's most influential media companies, as well as education and Fortune 100 companies, focusing on content strategy and enterprise social media adoption. Her experiences include creating the Bloomberg Terminal's first VOD interview program; launching The New York Times Knowledge Network, a course management system and online community; producing and moderating the first Livestream with an Ivy League president; relaunching a major Wall Street firm's online and mobile alumni network, and serving as editorial director of the agency acquired by Avenue A to become Razorfish's Philadelphia office.

Aparna has reported for The Associated Press, Business Week, and Bloomberg Markets, and contributes to the Wall Street Journal and CNBC, where she served as the business network's first global business development and M&A manager. A Bryn Mawr alumna, Luce Scholar, and Knight-Bagehot Fellow in Economics and Business Journalism, she holds a dual MA and MBA from Columbia University, where she leads executive MBA master classes on digital strategy and technology projects. She's co-written and updated books ranging from a Fodor's travel guide to South China to Wiley's first Internet advertising textbook.