About Jessica Pezzullo
Jessica Pezzullo has a passion for helping clients solve their business and marketing problems, she is a natural consultant, calling on her experience as both a client and agency consultant across some of the best blue-chip brands, including Hearst, Ogilvy, Saks Fifth Avenue, ATT, LG, and American Express. In her work as a consultant, sheâ€™s worked with leading brands across every sector, including Walmart, Discover Financial Services, and The McIlhenny Company, purveyors of TABASCO. She adores the work she gets to do crafting agency models, and delving into digital innovations in her role as Digital Practice Lead for SelectResources Intl.
About SoDA Panel: Agency Ecosystems that Work –What’s the Secret Formula?
Spending all your time coordinating your agencies? Struggling to get your brand agency to think digitally? Stuck in an older campaign process rut? Fed up with your partners who won’t collaborate? Just not getting work that helps your bottom line?
You are not alone: Many marketing clients are retooling their agency ecosystems to get more out of their agency partners. They want better ideas and digitally-centric work that incorporates peer-based strategies and leverages the right social, mobile, and digital tools. They want their agencies organized to improve contribution and accountability to the bottom line. Straight from the front lines, this panel will feature three client/digital agency team duos sharing their specific success stories and the best practices that they’ve discovered.