Joacim M. Jeppesen
About Joacim M. Jeppesen
Joacim M. Jeppesen is a senior digital marketing professional with +15 years of experience across a wide range of companies and sectors. He works strategically with digital marketing, leading enterprise and mid-market companies through deep transformation processes that change their capabilities as businesses. This includes work with strategy, processes, people and platforms.
Valtech is a new breed of digital marketing and technology agency with a global footprint. Our 1,600 consultants work with some of the strongest brands in the world such as Audi, Bausch + Lomb, Chanel, Louis Vuitton, and many more.
About Agile Marketing is the New Imperative
For both consumers and business, the world is speeding up, more uncertain and more technology-based than ever. In trying to keep up with these changes and manage complexity, the brands we work with are faced with new challenges that traditional marketing cannot meet. However, with these changes brings a great deal of new opportunities!
In this session we will outline our vision and approach to marketing - made necessary by the emergence of digital marketing. We call this Agile Marketing™. By adopting this approach, marketers can take the lead in the digital transformation and open the door to creating truly customer-centric businesses. Agile empowers marketers because it takes the fullest possible advantage of digital opportunities, enables better resource allocation and gives them the capacity to respond to changes in real time.
This session sets out to inspire the listener by outlining our Agile Marketing vision, and hopefully providing you with a handful of key ideas you can bring back to your team and organization.