About Mark Pollard
Mark is a brand planner who grew up digital. He built his first website in 1997 and spent much of his 20′s as a producer doing user experience, digital and content strategy, and project management in places like TribalDDB and Ogilvy. He then developed brand planning chops at Leo Burnett and has tried to bring the worlds of digital and direct marketing together with brand thinking ever since. He created the first full color hip hop magazine in the Southern Hemisphere, featured in the AdNews Top 40 under 40, and won a Gold Account Planning Group (APG) award for his McDonald’s ‘NameIt Burger’ strategy. A NSW Government initiative listed him as one of Sydney’s Top 100 Creative Catalysts. Mark joined Big Spaceship from Saatchi & Saatchi NY where he was Director of Planning Innovation.
About SoDA Panel: Agency Ecosystems that Work –What’s the Secret Formula?
Spending all your time coordinating your agencies? Struggling to get your brand agency to think digitally? Stuck in an older campaign process rut? Fed up with your partners who won’t collaborate? Just not getting work that helps your bottom line?
You are not alone: Many marketing clients are retooling their agency ecosystems to get more out of their agency partners. They want better ideas and digitally-centric work that incorporates peer-based strategies and leverages the right social, mobile, and digital tools. They want their agencies organized to improve contribution and accountability to the bottom line. Straight from the front lines, this panel will feature three client/digital agency team duos sharing their specific success stories and the best practices that they’ve discovered.