About Sebastian Hempstead
As Brandwatch’s Vice President of North America, Sebastian Hempstead is responsible for driving the company’s continued growth strategy and expanding its market presence in the United States and Canada.
In his role immediately prior, Seb served as Head of Sales and Account Management for Brandwatch Europe in the company’s Brighton, UK headquarters, where he led the team responsible for new account acquisition and ongoing customer success.
As a fervent believer in the power of social media in helping companies to achieve their business objectives, Seb has been a frequent speaker at industry events and conferences and has contributed to several publications and videos, including Murray Newlands’ The Social Media Monitoring Book, Social Media News NY, and the video commentary for the 2012 Social Brands 100 report. He is also a part-time instructor on social media at New York University.
About Measuring the Impact of Social in a Multichannel World - Panel Discussion
Social Media is the glue between the digital world and the real world. Whether its people talking with friends about the brands they love or hate, or posting about real experiences as they happen, its a crucial conduit between what people actually do and how they then interact in the digital space. OK so far. However the challenge for brands is how to accurately measure this interaction and generate actionable insight. Gone are the days when 'likes' alone are considered a reasonable measure of commercial success, but what is the future measurement landscape going to look like and how can brands start making the right choices. Our panelists of experts will shed insight on their experience/approach and answer your questions in what is likely to be one of the more engaging panel sessions of the day.