Whitepapers Live 2 (H)
Case study presentations from leading practitioners on how to optimize and join up your marketing across online and offline channels.
For both consumers and business, the world is speeding up, more uncertain and more technology-based than ever. In trying to keep up with these changes and manage complexity, the brands we work with are faced with new challenges that traditional marketing cannot meet. However, with these changes brings a great deal of new opportunities!
In this session we will outline our vision and approach to marketing - made necessary by the emergence of digital marketing. We call this Agile Marketing™. By adopting this approach, marketers can take the lead in the digital transformation and open the door to creating truly customer-centric businesses. Agile empowers marketers because it takes the fullest possible advantage of digital opportunities, enables better resource allocation and gives them the capacity to respond to changes in real time.
This session sets out to inspire the listener by outlining our Agile Marketing vision, and hopefully providing you with a handful of key ideas you can bring back to your team and organization.
This session examines the nature of cross-channel campaign management solutions, how they have been transformed by cloud computing, and how savvy companies can achieve new levels of cross-channel marketing success and ROI with software-as-a-service (SaaS). Join us as we examine:
· Current trends and attitudes
· Adoption levels
· SaaS v. on-prem comparisons
· The business case
· Success stories
How can you design a digital publication that increases brand awareness, improves audience engagement and, ultimately, drives sales? One thing’s for certain: You don’t want to settle for a run-of-the-mill PDF. These eight tips will help you create powerful, immersive experiences that set a new standard for your digital publications.
In this session, Richard Jones, CEO at EngageSciences will take you through a selection of successful customer case studies to illustrate how social can be (and should be) at the heart of your marketing organization. He will illustrate how the social marketing playing field is changing and highlight the new processes and technologies that need to put in place by organizations to generate real world value.
Richard will also illustrate how to create a social strategy that consists of interrelated campaigns and activities that drive long term revenue from each and every fan. This session will look at some of the strategies that leading brands are implementing today and the results they're experiencing.
If the social media managers of today are able to help their organizations leverage the real opportunity social represents to the bottom line, they could be the CMOs of tomorrow. Don’t miss this important session.
In this session, Christian Wright, e-Dialog CTO and General Manager, Americas, will reveal findings from e-Dialog’s recent Smart Marketer’s Research Study: Generating Higher ROI from Email throughout the Consumer Purchase Path. In this study, the role of email within billions of purchase paths was analyzed, leveraging attribution data to determine where and when in the purchase path email is most effective in increasing conversion rates and average order value, as well as the digital channels which are most complementary to email in maximizing overall performance and generating higher ROI.
The sheer size and scale associated with Twitter, Facebook, and the social web can be overwhelming, particularly for marketers trying to make sense of the online buzz around their brands—and turn it into revenue. Sebastian Hempstead, Brandwatch’s VP of North America, will share how you can cut through the noise to zero in on the conversations that matter for two of your company’s crucial objectives: Acquiring and retaining customers.
Today’s consumer is demanding – he/she is empowered and hyper-connected. Brands need to find new ways to engage with this empowered consumer if they want to build meaningful relationships that deepen loyalty, strengthen brand advocacy and drive transactions. But how can marketers do this effectively, when data and functional silos still exist and communications are still treated as campaigns vs. a powerful tool to build and sustain ongoing, meaningful dialogues across channels?
By utilizing additional customer data that may exist outside of functional silos, creating a culture that embraces continuous testing, and leveraging predictive modeling and segmentation, brands can now go beyond simply “sending messages” and connect with customers in a more personal and more powerful way than ever before.
In this session, Experian Marketing Services will:
· Explore how to create and maintain a holistic view of customers across marketing channels
· Identify common customer touch points that marketers can use to extend the conversation with their customers
· Demonstrate how to build a culture of continuous testing and implement strategies based on results
How to get closer your visitors and deliver great experiences
Ever wonder about the millions of people who visit your site and never buy anything? Ever draw blank from your analytics programs because you can't see what people really get up to your site? Ever have a great marketing idea crushed by a slow development cycle?
These are common problems in today's big data-driven analytics space. Yet, whilst many companies grapple with these challenges, others are speeding off into the distance, delivering relevant and and engaging experiences to their users, whilst keeping their websites live and current. These are the businesses winning the loyalty of consumers and raising expectations in marketplace. But, there's no secret to their success - it's all centred around their ability to harness the right kind of visitor data and act on it in real-time.
In this talk, Graham Cooke, founder of QuBit, one of the fastest growing data intelligence and web optimisation businesses in the market today, will explain how to deliver on your data with practical tips, case studies and relevant research. Expect an energetic and entertaining talk, equipping you with the knowledge to take your marketing up a gear.
With the advent of smartphones, mobile search, and price comparison apps, brands are losing the “home field advantage” they had the moment a prospective customer walked through their doors. Can brands regain this advantage? Can they turn audiences into assets? Can they “own” each smartphone that walks through their doors? Find out in this highly entertaining session inspired by ExactTarget’s award-winning SUBSCRIBERS, FANS & FOLLOWERS Research Series.