Relationship Retargeting: Why display is the new relationship channel
Say hello to Relationship Retargeting; a unique way to personalize display ads for specific individual customers and prospects using your own email behavior, web behavior, and CRM data. In this session, Scott Jones,general manager for Display at Responsys, will discuss how innovative marketers around the world use display ads as an extra communications touch point to drive increased revenue, engagement and ROI.
About the speakers
Jill Chernin, Digital Marketing Manager, L’Occitane
Jill guides the digital team at L’OCCITANE implementing strategy on an international level and driving the company to test and experiment in a cross platform, multi-device environment.
She has been passionately involved in the digital space for over a decade and credits an early love of videogames as both an inspiration and an inextricable link to the online world. With a background in Information technology and a degree in creative advertising she’s been able to hone a unique ability to translate technical to art and back again.
Scott Jones, General Manager for Display, Responsys
Scott Jones is General Manager of Responsys' Display business where he leads all marketing, sales, and product strategy. He is responsible for driving growth and delivering ongoing customer success. Prior to leading Responsys' Display business, Scott set corporate and product positioning, managed technology partnerships, and led new market development efforts as Responsys' Director of Product Marketing and Partner Strategy. He has extensive ecommerce and technology marketing, sales, and product management experience including previous leadership roles at Tealeaf Technology and iSpheres Corporation. Scott holds a B.S. from Cornell University.