Overview
Our Best Practice Guides have a deservedly excellent reputation for being the "Bibles" on their topic. Practical, comprehensive, and constantly updated, they are the definitive "how to" guides for demanding digital marketing professionals worldwide.
If you're just getting started, then our Beginners Guides are a great introduction to a topic with loads of helpful pointers and further resources to learn more. And they're free to subscribers!
Building an Ecommerce Team: A Best Practice Guide
This Econsultancy report on building and growing an ecommerce team focuses on the challenges facing ecommerce managers as the digital channel grows and diversifies. It is aimed at client-side ecommerce practitioners who have a hands-on role in managing and growing the ecommerce channel.
Business Intelligence Meets Web Analytics: Breaking Down the Silos
The Business Intelligence Meets Web Analytics Best Practice Guide is aimed at data and web analysts, marketers, executive management and agencies that work with web analytics data and aspire to deliver more business intelligence from their investment. This report explores the growing need for a fuller view of customer behaviour and customer segmentation and, practically, how to open up a closed web analytics solution to provide a more expansive business intelligence tool.
Paid Search Marketing (PPC) - Best Practice Guide: Paid Search Basics
This section of Econsultancy's newly-updated Paid Search Marketing (PPC) Best Practice Guide covers the basics of paid search. The guide will help beginners and experts to plan, create, launch and optimise paid search campaigns and maximise their return on investment. Six other sections are available.
Paid Search Marketing (PPC) - Best Practice Guide: Marketing Campaign Integration
This section of Econsultancy's newly-updated Paid Search Marketing (PPC) Best Practice Guide covers marketing campaign integration and paid search. The guide will help beginners and experts to plan, create, launch and optimise paid search campaigns and maximise their return on investment. Six other sections are available.
Paid Search Marketing (PPC) - Best Practice Guide: International and Multilingual Paid Search
This section of Econsultancy's newly-updated Paid Search Marketing (PPC) Best Practice Guide covers international and multilingual paid search. The guide will help beginners and experts to plan, create, launch and optimise paid search campaigns and maximise their return on investment. Six other sections are available.
Online Communities Part Four: Leveraging the Community
This report is the final in a four-part series on developing and growing online communities. Leveraging the Community focuses on the tools and tactics to take advantage of social audiences that have coalesced around a brand or product. Its three primary sections - feedback, support, and selling - cover the fundamental capabilities of community.
Online Communities
Download the final report in this series (Leveraging the Community) here.
Online Communities is a multipart series that guides marketers through the construction, upkeep, and leverage of a digital community. The four reports in this series aim to help marketers learn the best ways to conduct conversations across multiple platforms, understand the utility of email marketing, gather feedback, offer support, and, finally, convert community members into buyers.
Digital Tribes III: Organization
Digital Tribes III is the last of three reports from Econsultancy’s Digital Vision grant-winner Allison Aldridge Saur. Marketing firms thrill at creating online communities but perhaps flounder at guiding their structure. In this report, Sauer borrows from Native American tribal practices to suggest ways marketers can organize online communities once they’ve formed.
Online Communities Part Three: Growing the Community
Online Communities Part Three: Growing the Community is the third report in a series of four by DJ Waldow that focus on digital community building. This report uncovers how email marketing – the “digital glue” of new media – can be used to grow your community.
Digital Tribes II: Community Culture
Digital Tribes II: Community Culture is the second of three reports from Econsultancy’s Digital Vision grant-winner Allison Aldridge Saur. Building a community has become a primary goal for many marketing organizations. In this report Saur uses the template of Native American tribal practices to highlight techniques that marketers can use to strengthen communities.
JUMP Magazine 2012
JUMP is Econsultancy's magazine in support of the multichannel event, JUMP, which takes place on October 10 in London and on November 1, 2012 in New York. In this issue of JUMP Magazine, we look at new ways to bridge the multi-channel gap. Big data is the theme, but there are also articles on the socialization of customer service, innovative multichannel campaigns, mobile apps vs. websites, discounting and media growth trends.
JUMP Magazine: Issue four
JUMP is Econsultancy's multichannel magazine in support of the multichannel event, JUMP, which takes place on 12 October 2011. In this fourth issue of JUMP Magazine we focus on a number of areas that will help you to join up your business, including multichannel customer service, brilliant multichannel campaigns, mobile apps vs. websites, mobile checkouts, PR's role in joined up marketing, and how brands can get creative with QR codes.
JUMP Magazine: Issue three
JUMP is Econsultancy's multichannel magazine in support of the multichannel event, JUMP, which takes place on 12 October 2011. In this third issue of JUMP Magazine we focus on a number of areas that will help you to join up your business, including optimising your mobile strategy, a guide to location-based marketing, using offline ads to drive online activity, and how to make the most out of your data.
JUMP Magazine: Issue two
JUMP is Econsultancy's multichannel magazine in support of the multichannel event, JUMP. In this second issue of JUMP Magazine we focus on a number of areas that will help you to join up your business, including why you should be using mobile coupons, content marketing in the multichannel age, 9 steps to multichannel success, and the benefits of an integrated customer service strategy.
JUMP Magazine: Issue one
JUMP is Econsultancy's multichannel magazine in support of the multichannel event, JUMP. In this first issue of JUMP Magazine we focus on a number of areas that will help you to join up your business, including why brands should launch print catalogues and magazines, how to track inbound telephone calls with web analytics, emerging multichannel job roles, and why retailers need multichannel returns policies.
