Buyer's Guides

Affiliate Marketing Networks Buyer's Guide (2006)

The definite guide to the UK affiliate marketing industry, with profiles of the leading networks, the latest market trends and advice for buyers. A 2009 version is available.

Email Marketing Buyer's Guide 2006

Please note: There is a newer version of this report available

An invaluable resource for those investigating the market for email service providers, with profiles of leading UK ESPs. This extensive guide also covers trends affecting email and tips and pitfalls for buyers.

Email Marketing Buyer's Guide 2005

Please note: There is a newer version of this report available

Editor's Note: The 2006 Email Marketing Buyer's Guide is now available. http://www.e-consultancy.com/publications/email-marketing-buyers-guide/ This 119-page Email Marketing Buyer’s Guide is perfect for B2B and B2C companies that send out (or th...

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Featured Research

Paid Search Marketing (PPC) - Best Practice Guide

Coming in at over 300 pages in length and almost 120,000 words long, Econsultancy's newly-updated Paid Search Marketing (PPC) Best Practice Guide covers everything you need to know about paid search advertising. The guide will help beginners and experts to plan, create, launch and optimise paid search campaigns and maximise their return on investment. This guide has been thoroughly updated to include best practice around mobile paid search, integrating paid search with other channels (including offline), and takes into account Google's new Enhanced Campaigns function.

Real-Time Bidding (RTB) Buyer's Guide

Econsultancy's Real-Time Bidding Buyer's Guide focuses on the RTB marketplace, with detailed information about the trends and issues affecting the online advertising sector. The guide includes detailed profiles of the leading demand-side platforms (DSPs), trading desks and supply-side platforms (SSPs), best practice and tips for identifying the right platform to meet your needs.

PPC Bid Management Technology Buyer's Guide 2012

The PPC Bid Management Technology Buyer's Guide is aimed at those who are investigating the global market for paid search tools. The report contains profiles of 14 leading suppliers, a detailed analysis of market trends and guidance about how to select the right technology.

How to Run a Successful E-commerce ITT

Econsultancy’s How to Run a Successful E-commerce ITT best practice guide is absolutely essential reading for organizations considering a new e-commerce platform or upgrading their existing systems. The comprehensive 95-page report is aimed at helping in-company e-commerce managers to understand the skills and techniques required to manage the Invitation to Tender process in a professional and expedient manner.

Ad Serving Buyer's Guide

Econsultancy's Ad Serving Buyer's Guide is an invaluable source for those investigating the market for ad serving solutions, with profiles of 15 suppliers and detailed information about the trends and issues affecting the online display advertising sector. The 158-page report also contains useful advice for those seeking a suitable supplier and best practice and tips for identifying the right ad serving solution to meet your needs.