Content as Marketing - Using your CMS to acquire more customers online

Presentation by Econsultancy CEO Ashley Friedlein about how your CMS (content management system) can actually be used to acquire more customers online.

Typically a CMS is seen only as a way to streamline processes and manage content more effectively. However, in this presentation, Ashley argues that actually a CMS should also be seen as a marketing, and customer acquisition, tool. Specifically, the presentation looks at the opportunities in SEO (Search Engine Optimization) and online content distribution.

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