JUMP Magazine: Issue three

JUMP is Econsultancy's multichannel magazine in support of the multichannel event, JUMP, which takes place on 12 October 2011.

JUMP itself represents multichannel thinking: it is a print magazine, launched by an online publisher to support an offline event. See what we did there?

Joined-up marketing and PR really matters. It can enhance the customer experience, while increasing engagement, satisfaction, sales and profits. JUMP will shine a bright light on best practice multichannel stategies.

In this issue of JUMP Magazine we focus on a number of areas that will help you to join up your business, including optimising your mobile strategy, a guide to location-based marketing, using offline ads to drive online activity, and how to make the most out of your data.

For more information about the JUMP event and to book your place, please visit http://cometojump.com.

Contents

News

Trends

12. Multichannel retail: UK and US trends compared

15. Multichannel trends round up

16. Seven multichannel retail success stories

17. Reaching the 'holy grail' of multichannel marketing

Insight

20. How can marketers use offline ads to drive people online?

24. Television and social media: a match made in Hollywood?

27. Measuring and managing multichannel value and equity

30. Q&A with Belron's Craig Sullivan

33. Ten ways brands can use location-based marketing

34. Who's who in location-based marketing?

36. How can retailers appeal to mobile users in store?

50. Seven ways to effectively track offline sales

Case Study

40. Econsultancy's joined-up marketing campaign for JUMP 2010

Opinion

44. Do we invest in multichannel or get the basics right?

46. The challenges of gathering and using multichannel data

48. Measuring multichannel marketing campaigns