Online Marketing Masterclasses 2007 - Acquire Keynote

ACQUIRE Keynote: Kevin Milnes, Head of E-commerce, National Express Kevin Milnes is Head of E-commerce for the UK's number one coach company National Express, running both their digital marketing and web development teams. With more than six years of pure e-commerce and digital marketing experience, Kevin has been instrumental in driving forward National Express’ digital channel, making it their single biggest channel of trade and the UK's third largest public transport website (source: Hitwise UK 2007). Econsultancy comment: “To be fair, Kevin wasn’t originally down to do the Acquire Keynote. But then he sent us the following: "We have recently done a bit of research into our acquisition activity. We already do consolidated tracking across search, affiliates, email and display, but we wanted to know more about how we were influencing peoples travel habits. Specifically, whether we were driving new customers or simply cannibalising customers from other sales. Its all pretty fresh off the press, but I think it would make a blinding presentation." We agree, that fresh data would indeed make a blinding presentation…”

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