Online Marketing Masterclasses 2007 - Convert Case Study 1

CONVERT Case Study 1: Sarah Blair Gould, E-commerce Manager, Boden Sarah moved from offline marketing at Time Out Publications to the online world eight years ago. She survived the ‘boom and bust’, despite working for a string of start-ups, before taking the altogether more stable position of E-commerce Content Manager for Post Office Ltd. Sarah has now been E-commerce Manager for Boden.co.uk and BodenUSA.com for 12 months and is responsible for online acquisition, revenue generation and the online customer experience. Econsultancy comment: “Boden was founded in 1991 and the first website was launched in April 1999. Boden now has over 500 staff and despatches over 3,000 orders every day. Boden is one of the great multi-channel retail success stories. Time and again they are given as examples of best practice - their distinctive copy style being just one example. They do pretty much everything in-house so that they can maintain control over their exacting quality of customer experience. Sarah herself is a self-confessed control freak - and we like that because it means she has real and deep insight into what is working and what isn’t in terms of optimising her conversion rates.”

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