Online PR Briefing - September 2007

This is a free 11-page briefing based on Econsultancy's summer 2007 roundtable about Online PR (registration required). The document contains the following: -) Trends in Online PR
-) A write-up of the key points emerging from the discussion
-) New statistics
-) Useful resources and white papers Topics discussed included: -) Identifying online influencers
-) How and when should brands participate online?
-) Measurement of online PR benefits and success
-) Who owns online PR and pays for it? Attendees included representatives from the following companies: BA Holidays, Barracuda Digital, Clicktools, Headstream PR, IPC, Lawton Communications, Lexis PR, Nixon McInnes, RBI and RBS.